The CBM Centre for Research and Training (CCRT) is a cornerstone of academic excellence at the College of Business Management (CBM), dedicated to advancing research, faculty development, and institutional growth. Established as a dynamic hub for innovation, CCRT fosters cutting-edge research, enhances pedagogical expertise, and builds a robust repository of business knowledge to bridge academia and industry. Under the leadership of Dr. Sarah Wali Qazi, Associate Professor and Head of the Graduate Business Research Department, the centre plays a pivotal role in shaping CBM’s strategic vision by nurturing a culture of inquiry, collaboration, and continuous learning.
As part of CBM’s strategic roadmap, CCRT aligns its initiatives with the institution’s broader goals promoting high-impact research, empowering faculty through professional development, and contributing actionable insights to the business community. This section outlines CCRT’s strategic priorities, ensuring its mission synergizes with CBM’s commitment to excellence, relevance, and sustainable growth in a rapidly evolving educational landscape.
Vision
To be recognized as a leading center for research and training in business management, contributing to academic excellence and sustainable development while aligning with CBM’s mission and global best practices.
Mission
To advance the frontiers of knowledge in business management through high-quality research.
To provide skill-based training that enhances academic and professional competencies.
To foster impactful industry-academic collaboration to address contemporary challenges.
ABOUT CENTER
Research Interest Groups under the CCRT
Business, Environment, and Sustainable Development
Operations, Logistics, and Supply Chain Management
Critical Perspectives in Management Studies
Entrepreneurship and Innovation
Behaviour, Branding, and Digital Insights (Marketing Perspectives)