Lecturer – Marketing
Maryam Masud holds a Master degree in Business Administration from Institute of Business Management, Karachi. She completed her MBA with the highest CGPA in the batch and was awarded with a Gold medal for her extraordinary performance in studies. She received Summa Cum Laude award in BBA from PU. She has a vast experience as an Entrepreneur, since 2011. She has been heading two ventures; Event organizing company and a Graphic designing firm. She presented her first case study at the conference organized by LUMS, AMRC in 2017, where universities from around the globe participated. Her area of interest includes Marketing, Innovation, Value creation, Strategic and Business Management. She became academician by choice and is currently working to develop a case study cell at IoBM.