Fareen Razzak

Assistant Professor, Marketing Department

Fareen Razzak, Assistant Professor, in the Marketing Department, has completed her Master’s by Research (MRes) in Advanced Marketing Management from Lancaster University in United Kingdom and an MBA and BBA from Institute of Business Administration, IBA. She teaches several marketing courses including Marketing Strategies for the Bottom of the Pyramid (BoP) Markets, Consumer Behaviour, and Brand Management. Her research looks at market creation and social intervention in BoP markets (Bottom of Pyramid Markets) of Pakistan. She is particularly interested in the dynamic nature of markets and in understanding how market actors employ material and immaterial market devices to form marketing networks in conditions of scarcity

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