Marium Mateen Khan is currently a Lecturer at Institute of Business Management (IoBM). She started working in academia as a Subject Coordinator and teacher at APSAC (Army Public School and College). Marium has taught Marketing courses as a visiting faculty at PAF KIET to BBA, BS and MBA level students. She has also supervised BBA Final Year Projects (Research Theses) at PAF KIET. Marium has also worked at Askari Bank Ltd. and Metaphor consultancy. She has 5 years of research experience. She has freelance working experience of academic writing, creative writing and graphic designing. Seeing the gaps and issues in the current academic environment made her pursue a career in academia. Marium is currently enrolled in the PhD (Business Management) program at IoBM having specialization in Marketing. She did her MBA and BBA (Honors) both in Marketing from Karachi Institute of Economics and Technology (PAF-KIET). She has been a scholarship holder since her first semester throughout her BBA and MBA. She graduated in both programs with Summa Cum Laude honor.