Juveria Baig is a researcher, trainer and consultant and above all a lifelong learner. She has more than 10 years of diverse experience in the areas of Business Development, Project Management, Training, Coaching and Mentoring and Performance Management. She has worked in Pakistan and Australia in various positions, namely SGS Pakistan (Pvt) Ltd, United States Agency for International Development (USAID) and University of New South Wales, Australia. She has provided management & OD consultancy in various sectors including Pharmaceuticals, Banking,Healthcare, Engineering Services, Development Sector, Shipping, Logistics and many more. She is currently engaged as a full time academic at IoBM and is also engaged in business consultancy, training and research. She is also serving as a coach and mentor at HerCareer.pk.