Syeda Dur-e-Afshan Ali is a Lecturer at the Institute of Business Management (IoBM), where she serves as a permanent faculty member in the Marketing department. She is currently enrolled in MPhil. She brings with her 14 years of corporate experience before joining IoBM. aShe has worked in different roles of marketing and communication. She has 8 years of teaching experience as visiting faculty and now serving as permanent faculty at IoBM for 4 years. Dur-e-afshan has been involved in delivering undergraduate and postgraduate courses, mentoring students and supervising capstone projects.
