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Mavara

Mavara Siddiqui

Senior Lecturer
Extension
338
Email
Mavara.siddiqui@iobm.edu.pk
Department
Marketing
Specialization
Marketing (Consumer behaviour)

About

Mavara Siddiqui is a Lecturer and PhD scholar in Marketing at IoBM. She holds an MPhil in Marketing from IoBM, an MBA from the University of Karachi, and a Master’s in Economics. With over 10 years of combined academic and corporate experience, she has published and presented research on consumer behavior, digital marketing, and AI in marketing.
Academic Qualification
Mphil, Institute of Business Management, Pakistan - 2020
Marketing

Hussain, T., & Siddiqui, M. (2025). THE STUDY OF MARKETING ANALYSIS AND SALES DEVELOPMENT OF POWDERED MILK. ASSAJ, 3(01), 205-226.
Khan, S. K., Sheeraz, F., & Siddiqui, M. (2024). Effect of Deceptive Advertisements on Consumer Buying Behaviour in Personal Care Products. Bulletin of Multidisciplinary Studies, 1(4), 244-256.

Siddiqui, M., Siddiqui, H. M. A., Hussain, S., Khan, M. F. U., Ali, S. F., & Hayat, M. A. (2024). INTERACTION OF FINANCIAL LITERACY IN IMPULSIVE BUYING BEHAVIOR THEORY.
Kanwal, Z., Siddiqui, M., & Parmar, V. (2022). Teachers’ Aggression: Empirical Investigation from Students. Academy of Education and Social Sciences Review, 2(2), 98-103.

Digital Marketing Certification, DigiSkills - Virtual University of Pakistan Workshop on Advanced Quantitative Data Analysis Techniques held on August 24, 2024, organized by the International Journal of Experiential Learning and Case Studies (IJELCS). Workshop on Advanced Quantitative Data Analysis Techniques held on October 12, 2024, organized by the International Journal of Experiential Learning and Case Studies (IJELCS). SEO International Conference at NASTP.