Mavara

Mavara Siddiqui

Lecturer
Extension
338
Email
Mavara.siddiqui@iobm.edu.pk
Department
Marketing
Specialization
Marketing

About

Mavara Siddiqui is a Lecturer and PhD scholar in the field of Marketing at the Institute of Business Management. She previously served as a Graduate Research Assistant and holds an MPhil in Marketing from IoBM, an MBA from the University of Karachi, and a Master’s in Economics from Federal University. With over ten years of combined experience in academia and the corporate sector, she has worked extensively as a marketing professional and researcher. She has published research papers and presented at national and international conferences. Her areas of interest include consumer behavior, digital marketing, influencer marketing, and AI in marketing.
Academic Qualification
Mphil, Institute of Business Management, Pakistan - 2020
Marketing

Hussain, T., & Siddiqui, M. (2025). THE STUDY OF MARKETING ANALYSIS AND SALES DEVELOPMENT OF POWDERED MILK. ASSAJ, 3(01), 205-226.
Khan, S. K., Sheeraz, F., & Siddiqui, M. (2024). Effect of Deceptive Advertisements on Consumer Buying Behaviour in Personal Care Products. Bulletin of Multidisciplinary Studies, 1(4), 244-256.
Siddiqui, M., Siddiqui, H. M. A., Hussain, S., Khan, M. F. U., Ali, S. F., & Hayat, M. A. (2024). INTERACTION OF FINANCIAL LITERACY IN IMPULSIVE BUYING BEHAVIOR THEORY.
Kanwal, Z., Siddiqui, M., & Parmar, V. (2022). Teachers’ Aggression: Empirical Investigation from Students. Academy of Education and Social Sciences Review, 2(2), 98-103.

• Digital Marketing Certification, DigiSkills - Virtual University of Pakistan • Workshop on Advanced Quantitative Data Analysis Techniques held on August 24, 2024, organized by the International Journal of Experiential Learning and Case Studies (IJELCS). • Workshop on Advanced Quantitative Data Analysis Techniques held on October 12, 2024, organized by the International Journal of Experiential Learning and Case Studies (IJELCS). • SEO International Conference at NASTP.