Ali, Z., Saeed, A., Ashraf, A., Khan, A., & Rehman, A. (2025). Factors influencing purchase intention of sustainably packaged goods: Role of health consciousness and consumer moral satisfaction. Business & Economic Review, 17(1), 1–58.
Rehman, A., Khan, A. A., Saeed, A., & Awan, S. H. (2024). Market segmentation in Pakistan: A Mona Lisa smile or a big fat smile? Qlantic Journal of Social Sciences, 5(4), 119–131.
Saeed, A., Rehman, A., & Alam, A. (2023). A scientometric analysis of brand building in organizations. International Journal of Experiential Learning and Case Studies.
Ashraf, A., Hameed, I., & Saeed, S. A. (2023). How do social media influencers inspire consumers’ purchase decisions? The mediating role of parasocial relationships. International Journal of Consumer Studies, 47(4), 1416–1433.
Rehman, A., Saeed, A., & Bashir, A. (2023). Role of leadership in SOEs branding: Boiling the ocean while sticking to their own guns. Journal of Business Education, 3(2), 77–94.*
Jangda, A., Saeed, A., & Rehman, A. (2023). Hands to work and heart to God: Organizational justice, Islamic work ethics, ethical leadership and work outcomes. Business & Economic Review.
Abdul Samad, A., Saeed, A., & Rehman, A. (2022). Impact of organizational justice on employee engagement: Mediating role of leader–member exchange. Periodicals of Social Sciences, 2(1).
Saeed, A., Nawaz, S. M., Mukhtar, B., & Usman, K. (2021). The cat among the pigeons: The dilemma of lost advertising messages. KASBIT Business Journal, 14(3), 1–12.
Saeed, S. A. (2021). CarSaaf: A case study from Karachi. International Journal of Experiential Learning & Case Studies, 6(2).
Yaseen, S., Saeed, S. A., Mazahir, M. I., & Chinnasamy, S. (2020). Antecedents of attitude towards advertising of controversial products in digital media. Market Forces, 15(2), 22–22.