Dr. Aamir Saeed, is currently Associate Professor at Institute of Business Management, Karachi. Prior to joining IoBM he worked for different Multinational and National corporations in Pakistan, and UAE including TNT Pakistan, egs (pvt) Ltd, UBS (Nashuatech), and Gulfship Chandlers Dubai. His area of interest with respect to research and consultancy tend to fall into one of the three tranches: branding, Packaging and Advertising. He has carried out projects for Multinational and National Organizations like ChenOne, Mitsubishi, Phoenix batteries, Euro Sausages, Concrete Wizards, Noble Shoes, Julia Lawn, Nelson Paints, Edwardes College, and Al Buraq Car wash Sharjah etc. He was also associated with Mystery shopping exercises for numerous corporations including Aladin Park, and KFC. He managed to conduct two Focus Group sessions for British Council and was part of a team for conducting survey in Pakistan for World Bank.
