Dr. Shumaila Kashif serves as Assistant Professor at the Department of Marketing, College of Business Management. She holds a Ph.D. in Management Sciences from SZABIST University, Pakistan. Her area of interest are Marketing, Retail, Branding and Advertising. She is an experienced academic with over 13 years dedicated to sharing Marketing knowledge, curriculum development and promoting research. Dr. Kashif utilizes learning exchange at undergraduate, MBA and MS/PhD, core and elective marketing courses. Her work also involves nurturing the intellectual growth of MBA, MS, and PhD candidates as they embark on their research endeavors. In her corporate experience, she was a B2B strategist with 9+ years of driving successful national and international business development in textile, food and retail sectors. She believes the power of community driven change marketing can offer through conscious consumption, ethical advertising and responsible brand communication for meaningful social impact.
