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  • contact@cbm.iobm.edu.pk
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Dr. Shumaila Kashif

Assistant Professor
Extension
329
Email
shumaila.kashif@iobm.edu.pk
Department
Marketing
Specialization
Marketing (Retail branding and Advertising)

About

Dr. Shumaila Kashif serves as an Assistant Professor in the Department of Marketing, College of Business Management. She holds a PhD in Management Sciences from SZABIST University, Pakistan. Her areas of interest include Marketing, Retail, Branding, and Advertising. With over 13 years of academic experience, she has contributed significantly to curriculum development and research supervision. Her corporate career includes more than nine years as a B2B strategist in textile, food, and retail sectors. She believes in community-driven change through conscious consumption, ethical advertising, and responsible brand communication.
Academic Qualification
PhD Management Sciences, SZABIST University, Karachi - Pakistan -2022 MS Management Sciences, SZABIST University, Karachi - Pakistan, 2012 BBA and MBA, Business Administration, Bahria University, Karachi - Pakistan, 2001
Marketing (Retail, Branding, Advertising and Consumer Behavior)

Kashif, S., & Mubarik, S. (2020). An evolutionary historical perspective of Pakistan retail fashion industry. JISR-Management and Social Sciences & Economics, 18(1). https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/46

Kashif, S., Qureshi, J. A., & Qazi, S. W. (2019). Role of experiential value on mall patronage intentions: An emerging economy perspective. The Retail and Marketing Review, 15(2).

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