Dr. Tabish

Dr. Muhammad Tabish

Assistant Professor
Extension
538
Email
muhammad.tabish@iobm.edu.pk
Department
Marketing
Specialization
Marketing

About

I have demonstrated outstanding versatility through seven years of corporate experience in various corporations and ten years of enriching university teaching experience. As a Ph.D. holder since 2021, my expertise in managing multiple corporate projects is complemented by a robust and expanding research and teaching profile. The publication of my research papers in internationally renowned journals demonstrates my commitment to advancing knowledge in my discipline and my passion for teaching and research.
Academic Qualification
Ph.D. (Business Management) Institute of Business Management (IoBM) MBA (Marketing & Finance) Mohammad Ali Jinnah University (MAJU) BBA HONS. (Marketing) Mohammad Ali Jinnah University (MAJU)
Marketing and Sustainability

Tabish, M., Khan, S. A. R., & Yu, Z., (2025). The decision analysis of consumer purchasing for refurbished products. Waste Management & Research, 1-17. (Quartile: Q1)
Tabish, M., & Munawar, S. (2025). Determinants of Consumer Green Product Consumption: Analyzing the Role of Green Marketing and Consumer Attitudes. In S. A. R. Khan, A. A. Sheikh, K. Seun, & S. Kamble (Eds.), Circular Economy and Technological Innovation. Springer Nature Singapore Pte Ltd. (Book Chapter)
Ahmad, I., Tabish, M., Majeed, K., & Naqvi, S. H. A. (2025). Effects of COVID-19 on Agricultural Productivity of Farmers in District Dir Lower, Khyber Pakhtunkhwa. THE ASIAN BULLETIN OF GREEN MANAGEMENT AND CIRCULAR ECONOMY, 5(1), 127-139.
Tabish, M., Khan, S. A. R., Yu, Z., & Tanveer, M. (2024). A thorough overview of the literature on waste recycling in the circular economy: current practices and future perspectives. Environmental Science and Pollution Research, 1-20. (Scopus)
Khan, S. A. R., Tabish, M., & Yu, Z. (2023). Investigating recycling decisions of internet recyclers: A step towards zero waste economy. Journal of Environmental Management, 340, 117968. (Quartile: Q1)
Khan, S. A. R., Tabish, M., & Yu, Z. (2023). Mapping and visualizing of research output on waste management and green technology: A bibliometric review of literature. Waste Management & Research, 0734242X221149329. (Quartile: Q2)
Khan, S. A. R., Tabish, M., & Zhang, Y. (2023). Embracement of industry 4.0 and sustainable supply chain practices under the shadow of practice-based view theory: Ensuring environmental sustainability in corporate sector. Journal of Cleaner Production, 398, 136609. (Quartile: Q1)
Yu, Z., Waqas, M., Tabish, M., Tanveer, M., Haq, I. U., & Khan, S. A. R. (2022). Sustainable supply chain management and green technologies: a bibliometric review of literature. Environmental Science and Pollution Research, 1-17. (Quartile: Q1)
Tabish, M., Yu, Z., Thomas, G., Rehman, S. A., & Tanveer, M. (2022). How does consumer-to-consumer community interaction affect brand trust? Frontiers in Environmental Science, 10. (Quartile: Q1)
Tabish. M., & Bashir. A. (2022). The Role of Virtual Community Participation and Engagement in Building Brand Trust: Evidence from Pakistan Business Schools. Journal of Asian Finance, Economics, and Business Vol 9 No 3 (2022) 0399–0409.
Uddin, S. M. S., Fernandes, E. A., Merchant, R. Z., Saulat, U., & Tabish, M. (2022). Post-Covid 19, Online consumer purchase behavior in Pakistan. International Journal of Experiential Learning & Case Studies, 7(2), 185-200.
Tabish, M., Jalbani, A., & Bashir, A. (2020). The Role of Virtual Communities in Building Brand Trust. Pakistan Business Review.

Participated in the workshop "AI in the Classroom: Strategies and Tools for Educators" organized by Lahore University of Management Sciences (LUMS), focusing on integrating artificial intelligence into teaching practices, May 2025. Attended the "Case Study Teaching and Writing" workshop conducted by the CBM Center for Research and Training, enhancing skills in developing and delivering case-based pedagogy, May 2025. Participate in SEO International Conference organize by icreativez, Karachi, 2024. Participation in Inter University- Salesforce Hackathon organized by Cloud Junction Advisors at FAST NUCES, Karachi, 16th December 2022. Experiential Learning workshop on How to Use LMS for Online Teaching at Institute of Business Management, Karachi, 08th May 2020.