Shah, S. A. A., Sukmana, R., Ahmad, M. A., Saud, M., & Fianto, B. A. (2022). Entrepreneurial intentions amongst university students in Pakistan: a comparison between students of Islamic and conventional business studies. International Journal of Entrepreneurship and Small Business, 46(4), 555-575.(X)
Ahmad, M. A., Fareed, A., Gul, A., & Premananto, G. C. (2021). ” Experientially Engaged Branding”: Proposing and Testing a Mediating Model. Review of International Geographical Education Online, 11(5).
Shah, S. A. A., Gul, A., Ahmad, M. A., Sukmana, R., & Kustiningsih, N. (2021). Information technology moderation in HR function ons of public sector organisations in Pakistan. International Journal of Technological Learning, Innovation and Development, 13(4), 370- 387.(X)
Ahmad, M. A., Hartini, S., Premananto, G. C., Abbas, A., Widjaja, A., & Melinda, T. (2022). Cognitive and Social Psychological Drivers Of Private Label Brands Purchase Behavior. Journal of Positive School Psychology, 9919-9940.(Y)
Ahmad, M. A., Ali Shah, S. A., Mallah, W. A., & Saud, M. (2019). Entrepreneurial Motivation Amongst University Students in Pakistan: Proposing and Testing a Mediation Model. International Journal of Human Capital Management, 3(1).
Kustiningsih, B Tjahjadi, SA Ali Shah, MA Ahmad.(2020) A review of social franchising: consolidation of literature and future research direction http://www.ijstr.org/paper-references.php?ref=IJSTR-0120-30106..(Y)
Gul, A., Ahmad, M. A., Ahmad, H., Fatimah, N., & Fareed, A. (2021). The Role of Information Technology in Human Resource Management: Empirical Evidence from Public Sector of Pakistan. IJEBD International Journal Of Entrepreneurship And Business Development eISSN 2597-4785 pISSN 2597-4750, 4(1), 137-144.
A Istyarini, W., Eliyana, A., Brahmasari, I. A., Matulessy, A., & Ahmad, M. A. (2021). Approaching Job Performance through the Mediation of Organizational Culture, Job Satisfaction and Career Development. Project management, 100(34,153), 34-10.
Ahmad, M. A., Hartini, S., Premananto, G. C., Putra, R. S., & Utomo, P. (2022). Impact of positive word-of-mouth on purchase intentions and post purchase satisfaction among female customers in Pakistan. International Journal of Health Sciences, 6(S5), 12158– 12175. https://doi.org/10.53730/ijhs.v6nS5.11301.
Putra, R. Y., Sedera, R. M. H., Ali, M. A., & Iqbal, M. J. (2023). The Role of Product Attributes to Consumer Purchase Intentions in The Coffee shop. International Journal of Economics and Business Issues, 2(1), 09-19.
Fatimah, N., & Gul, A. (2021). The Impact Of Resentment And Offensive Feeling As The Moderator Over Illegitimate Tasks and Burnout Of Employees Quality Performances. JPIM (Jurnal Penelitian Ilmu Manajemen), 6(2), 113-145.
Ahmad, M. A., Khan, M. B., Zafar, H., & Sarwar, U. (2025). Customer Attitude Towards Car Sharing, Electric Vehicles and Autonomous Driving: Evidence from Indonesia. Journal of Asian Development Studies, 14(3), 753-766.(Y)
Tahir, N., Batool, A., Gul, A., & Fareed, A. (2021). The Role of Mediation on Work Practices and Employee Involvement. Dinasti international Journal of Education Management and Social Science, 3(1), 8-22.
Sedera R., Putra R 2, Saputra E3, Ahmad , M.A. organic food: the factors influencing consumers purchasing intention. Journal of theoretical and applied Management
Haris, M., Ahmad, M. A., Hussain, S., Sarwar, U., Zafar, H., & Khan, M. B. (2025). Stimulating Online Purchase Intentions Through Digitalization: Intermediation of Perceptions and Electronic Word of Mouth in Fashion E-commerce. Journal of Asian Development Studies, 14(1), 1520-1538.(Y)
Khan, M., Ahmad, M. A,(2025) Examining the Impact of Gamification Elements on online purchase intention in E-commerce industry of Pakistan. International Journal of Management Research and Emerging sciences (Y)
