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Dr. Muhammad Ali Ahmed

Assistant Professor
Extension
-
Email
muhammad.ali@iobm.edu.pk
Department
Marketing
Specialization
Marketing

About

Dr. Muhammad Ali Ahmad is serving Assistant Professor in the department of Marketing. He has completed his Ph.D in Management Sciences from University of Airlangga, Indonesia. He has completed a Postdoctoral Fellowship from the University of Airlangga, Indonesia. Dr. Ahmad is expertise in teaching Brand Management, Sales Management, Consumer Behavior and Strategic Marketing courses. He has extensive research experience on research projects and international research publications
Academic Qualification
PostDoc (Marketing), PhD (Marketing), Airlangga University, Indonesia, MS (Marketing), BZU Multan
Augmented Reality Features, Gamification Elements, Neuromarketing to virtual try-Ons and Purchase Intention

Shah, S. A. A., Sukmana, R., Ahmad, M. A., Saud, M., & Fianto, B. A. (2022). Entrepreneurial intentions amongst university students in Pakistan: a comparison between students of Islamic and conventional business studies. International Journal of Entrepreneurship and Small Business, 46(4), 555-575.(X)
Ahmad, M. A., Fareed, A., Gul, A., & Premananto, G. C. (2021). ” Experientially Engaged Branding”: Proposing and Testing a Mediating Model. Review of International Geographical Education Online, 11(5).
Shah, S. A. A., Gul, A., Ahmad, M. A., Sukmana, R., & Kustiningsih, N. (2021). Information technology moderation in HR function ons of public sector organisations in Pakistan. International Journal of Technological Learning, Innovation and Development, 13(4), 370- 387.(X)
Ahmad, M. A., Hartini, S., Premananto, G. C., Abbas, A., Widjaja, A., & Melinda, T. (2022). Cognitive and Social Psychological Drivers Of Private Label Brands Purchase Behavior. Journal of Positive School Psychology, 9919-9940.(Y)
Ahmad, M. A., Ali Shah, S. A., Mallah, W. A., & Saud, M. (2019). Entrepreneurial Motivation Amongst University Students in Pakistan: Proposing and Testing a Mediation Model. International Journal of Human Capital Management, 3(1).
Kustiningsih, B Tjahjadi, SA Ali Shah, MA Ahmad.(2020) A review of social franchising: consolidation of literature and future research direction http://www.ijstr.org/paper-references.php?ref=IJSTR-0120-30106..(Y)
Gul, A., Ahmad, M. A., Ahmad, H., Fatimah, N., & Fareed, A. (2021). The Role of Information Technology in Human Resource Management: Empirical Evidence from Public Sector of Pakistan. IJEBD International Journal Of Entrepreneurship And Business Development eISSN 2597-4785 pISSN 2597-4750, 4(1), 137-144.
A Istyarini, W., Eliyana, A., Brahmasari, I. A., Matulessy, A., & Ahmad, M. A. (2021). Approaching Job Performance through the Mediation of Organizational Culture, Job Satisfaction and Career Development. Project management, 100(34,153), 34-10.
Ahmad, M. A., Hartini, S., Premananto, G. C., Putra, R. S., & Utomo, P. (2022). Impact of positive word-of-mouth on purchase intentions and post purchase satisfaction among female customers in Pakistan. International Journal of Health Sciences, 6(S5), 12158– 12175. https://doi.org/10.53730/ijhs.v6nS5.11301.
Putra, R. Y., Sedera, R. M. H., Ali, M. A., & Iqbal, M. J. (2023). The Role of Product Attributes to Consumer Purchase Intentions in The Coffee shop. International Journal of Economics and Business Issues, 2(1), 09-19.
Fatimah, N., & Gul, A. (2021). The Impact Of Resentment And Offensive Feeling As The Moderator Over Illegitimate Tasks and Burnout Of Employees Quality Performances. JPIM (Jurnal Penelitian Ilmu Manajemen), 6(2), 113-145.
Ahmad, M. A., Khan, M. B., Zafar, H., & Sarwar, U. (2025). Customer Attitude Towards Car Sharing, Electric Vehicles and Autonomous Driving: Evidence from Indonesia. Journal of Asian Development Studies, 14(3), 753-766.(Y)
Tahir, N., Batool, A., Gul, A., & Fareed, A. (2021). The Role of Mediation on Work Practices and Employee Involvement. Dinasti international Journal of Education Management and Social Science, 3(1), 8-22.
Sedera R., Putra R 2, Saputra E3, Ahmad , M.A. organic food: the factors influencing consumers purchasing intention. Journal of theoretical and applied Management
Haris, M., Ahmad, M. A., Hussain, S., Sarwar, U., Zafar, H., & Khan, M. B. (2025). Stimulating Online Purchase Intentions Through Digitalization: Intermediation of Perceptions and Electronic Word of Mouth in Fashion E-commerce. Journal of Asian Development Studies, 14(1), 1520-1538.(Y)
Khan, M., Ahmad, M. A,(2025) Examining the Impact of Gamification Elements on online purchase intention in E-commerce industry of Pakistan. International Journal of Management Research and Emerging sciences (Y)

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