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Midhat Profile Photo

Dr. Midhat Nadeem

Assistant Professor
Extension
289
Email
midhat.nadeem@iobm.edu.pk
Department
Marketing
Specialization
Marketing

About

Dr. Midhat Nadeem is an Assistant Professor in the Marketing Department at IoBM. He holds a PhD in Marketing from IoBM and an MBA (Marketing) from IoBM. His research interests include green marketing, digital marketing, AI in marketing, sustainable consumer behavior, and brand management. His work is published in high-impact journals such as Energy Strategy Reviews and On the Horizon. He has over 10 years of professional experience and previously served as Senior Coordinator for Training and Projects at IoBM’s Entrepreneurship and Management Excellence Center (EMEC), where he managed donor-funded programs for USAID, UNDP, and others.
Academic Qualification
PhD - Marketing, Institute of Business Management, Pakistan – 2023 MBA - Marketing, Institute of Business Management, Pakistan – 2014
Human Resource Management

Syed, A. Z., Memon, Z. H., Khan, K., Memon, Z. H., Hameed, I., Khan, K., Nadeem, M., & Zuhudi, N. W. B. M. (2025). Stepping into
the Digital Mirror: Illuminating Consumer Journeys in the Fabric of Augmented Fashion
World. International Journal of Human–Computer Interaction, 1-18.

Hameed, I., & Nadeem, M. (2025). Examining the behavioral determinants of AI adoption in higher education: a focus on perceptional factors and demographic differences. On the Horizon: The International Journal of Learning Futures.

Jia, Y., Nadeem, M., Hameed, I., Waris, I., & Akram, U. (2024). Towards sustainable consumption: Factors influencing energy-efficient appliance adoption in haze-affected environments. Energy Strategy Reviews, 53, 101416.

Nadeem, M., Junaid, M., & Hameed, I. (2022). Factors Influencing Environmentally Sustainable Consumer Behavior-Extended Theory of Planned Behavior (TPB) in the Context of Haze Governance. Abasyn University Journal of Social Sciences, 15(2).

Projects Project Coordinator for consultancy project with Pakistan Petroleum Limited (PPL) for their management and non-management staff of Karachi Office, SUI, and ADI fields. Lead Trainer for USAID’s Gender Equity Program (GEP) awarded by Aurat Foundation. Project Coordinator – Management Course for Organizational Development, USAID’s CVP awarded by TDEA. Project Coordinator – NPO Management Course, USAID’s CVP awarded by The Asia Foundation. Research Associate – Tolerance on Factory Floors, a research project awarded by UNDP. Communication Expert – USAID’s Gender Equity Program awarded by Aurat Foundation. Project Assistant – Valuation of Mangroves in Indus PQA Delta, awarded by IUCN. Project Coordinator – Free and Responsible Media Project, USAID’s CVP awarded by TDEA. Team Member (ISCEA) and Youth Moderator at IoBM – International Supply Chain Education Alliance (Honorary). Trainings Sales Bootcamp by TerraBiz, July 2025. Recognizing Excellence – A Pathway to Advance HE Fellowship by IBA, June 2025. Digital Marketing and E-commerce Professional Certificate by Google/Coursera, November 2024. STEM Education Training for Faculty by UP-Sign UK, August 2024. Fundamentals of Digital Marketing, an exam-based digital marketing certification by Google Digital Garage, March 2023. Workshop on SalesForce Hackathon organized by Cloud Junction and FAST, December 2022. Workshop on Research in Business & Economics and Role of FinTech, ICIBF – IoBM, 2022. Webinar trainings on HEC Journal Management (GBR), Action Research (Nov 2022, EMEC), and HEC DLSEI webinar series for Coursera licenses. Intellectual Property Licensing and Commercialization Workshop by CLDP-USA and HEC. Pedagogical Leadership Teaching Training by Arcada University of Applied Sciences, Finland. Masterclass on Digital Transformation by Rob Thurner, Google Digital Academy. Managing for Development Results (Project, Proposal & Monitoring) by EMEC – IoBM. Integrated Account Management Fundamentals (IAMF) & Negotiation Skills by Novartis Academy. Novartis Selling Excellence (NSE) by Novartis Academy of Excellence. Recruitment Interviewing & Selection by Excelerate (Pvt.) Limited. Competency-Based People Management by Excelerate (Pvt.) Limited. Emotional Intelligence by Learning Minds Group. Compensation & Benefits by Excelerate (Pvt.) Limited. Organizational Change & HR Transformation by Excelerate (Pvt.) Limited.