• 021-111-002-004
  • contact@cbm.iobm.edu.pk
  • Korangi Creek, Karachi-75190
board-of-director-10 (2)

Dr. Kamran Khan

Associate Professor
Extension
305
Email
kamran.khan@iobm.edu.pk
Department
Marketing
Specialization
Marketing

About

Kamran Khan works for the Institute of Business Management (IoBM), Pakistan; holds a PhD degree; and has around 14 years of corporate and academic experience. He has been in several leadership roles, for example, registrar, head of research and postgraduate programmes, chairperson and member of various committees. He has taught at public and private universities at the undergraduate and PhD levels. To date, he has published in various journals listed in ABDC, Clarivate Analytics, and Scopus.
Academic Qualification
PhD, Business Administration (Marketing)
Consumer behavior, social media marketing, technology in marketing

Khan, K., Hameed, I., & Nadeem, M. (2026). Immersive escapes: the impact of augmented reality on the future of food service. British Food Journal, 1-26.
Hameed, I., Chatterjee, R. S., Khan, Y., Zainab, B., & Khan, K. (2025). Willing to drive green? Exploring behavioral and policy influences on electric vehicle ownership. International Journal of Energy Sector Management, 1-20.
Memon, Z. H., Hameed, I., Khan, K., Nadeem, M., & Zuhudi, N. W. B. M. (2025). Stepping into the digital mirror: illuminating consumer journeys in the fabric of augmented fashion world. International Journal of Human–Computer Interaction, 1-18.
Syed, A. Z., Memon, Z. H., Khan, K., Hameed, I., & Nadeem, M. (2025). Examining the behavioral determinants of AI adoption in higher education: a focus on perceptional factors and demographic differences. On the Horizon: The International Journal of Learning Futures, 33(2), 245-264.
Hameed, I., Zainab, B., Akram, U., Ying, W. J., Xing, C. C., & Khan, K. (2025). Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN. Journal of Retailing and Consumer Services, 84, 104236.
Khan, K., Hameed, I., Riaz, K., Hussainy, S. K., & Hameed, I. (2025). Sustainable Leadership: An Empirical Evidence of Its Effect on the Sustainable Performance of an Organization. FIIB Business Review, 23197145251347733.
Hameed, I., Chatterjee, R. S., Zainab, B., Tzhe, A. X., Yee, L. S., & Khan, K. (2024). Navigating loyalty and trust in the skies: The mediating role of customer satisfaction and image for sustainable airlines. Sustainable Futures, 8, 100299.
Hameed, I., Zainab, B., & Khan, K. (2024). Consumer Adoption of Mobile Payment Systems: A Lens Into Smartphone‐Enabled Tourism. International Journal of Tourism Research, 26(5), e2786.
Khan, K., Hameed, I., & Hussainy, S. K. (2023). Antecedents and consequences of brand citizenship behavior in private higher education institutions. Journal of Marketing for Higher Education, 33(2), 223-244.
Khan, K., Hameed, I., Akram, U., & Hussainy, S. K. (2023). Do normative triggers and motivations influence the intention to purchase organic food? An application of the goal-framing theory. British Food Journal, 125(3), 886-906.
Khan, K., Iqbal, S., Riaz, K., & Hameed, I. (2022). Organic food adoption motivations for sustainable consumption: moderating role of knowledge and perceived price. Cogent Business & Management, 9(1), 2143015.
Hameed, I., Hussain, H., & Khan, K. (2022). The role of green practices toward the green word-of-mouth using stimulus-organism-response model. Journal of Hospitality and Tourism Insights, 5(5), 1046-1061.
Hameed, I., Mubarik, M. S., Khan, K., & Waris, I. (2022). Can your smartphone make you a tourist? Mine does: understanding the consumer’s adoption mechanism for mobile payment system. Human Behavior and Emerging Technologies, 2022(1), 4904686.
Khan, K., Hameed, I., Hussainy, S. K., & Riaz, K. (2022). Consumers’ sustainable consumption of hybrid cars: an application of goal-framing theory in the Pakistani market. Transportation in Developing Economies, 8(2), 35.
Hameed, I., Khan, K., Waris, I., & Zainab, B. (2022). Factors influencing the sustainable consumer behavior concerning the recycling of plastic waste. Environmental Quality Management, 32(2), 197-207.
Hameed, I., & Khan, K. (2020). An extension of the goal-framing theory to predict consumer’s sustainable behavior for home appliances. Energy Efficiency, 13(7), 1441-1455.
Khan, M. B., Hameed, I., & Khan, K. (2020). Kingdom of Saudi Arabia: The land of opportunities. In Research, Innovation and Entrepreneurship in Saudi Arabia (pp. 1-16). Routledge.

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