Dr. Junaid Ansari (1)

Dr. Junaid Ansari

Associate Professor and HoD Entrepreneurship Department
Extension
402
Email
junaid.ansari@iobm.edu.pk
Department
Entrepreneurship
Specialization
Business Management

About

Dr. Junaid Ansari is currently serving as an HoD and Associate Professor in the Entrepreneurship Department at IoBM. He holds a Postdoctoral Fellowship from UniMAP, Malaysia, a Ph.D. in Business Management, and an MBA from IoBM. His foundational education includes a Bachelor's degree in Computer Science and IT from NED University, Karachi. With 15 years of extensive experience in software development, entrepreneurship, and academia, he is a multifaceted professional. He has led numerous projects across both public and private sectors and has received national and international recognition, including the prestigious P@SHA ICT Award. His research contributions are significant, with publications in esteemed journals indexed in Web of Science and Scopus. In 2023, he was awarded an HEC NRPU research grant and has actively worked on various funded research projects. He has also organized several academic events, including the International Conference (ICBMS), the Eureka Fair, workshops, and various seminars at IoBM. His work often explores the intersection of technology, management, and marketing, reflecting his broad expertise in both research and teaching.
Academic Qualification
PostDoc Marketing, Universiti Malaysia Perlis - 2022 PhD in Business Management, Institute of Business Management (IoBM), Pakistan - 2020 MBA Advertising & Media Management, Institute of Business Management (IoBM), Pakistan - 2013 BCIT, NED University of Engineering and Technology - 2009
Technology & Innovation, Entrepreneurship, Marketing, Organizational Behavior, Management, Mixed Methods Research

Article

  1. Bashir, M. A., Saraih, U. M., Gundala, R., & Ansari, J. (2025). Creating a Romantic and Loyal Brand Environment: Social Media and Four Phases of. WSEAS Transactions on Business and Economics, 22.
  2. Khoja, H., Qureshi, M. A., Ansari, J. (2024). Unveiling Women’s Economic Empowerment: The Role of Self-Determination Theory, Psychological Capital, and Cultural Barriers, Journal of Business and Management Research, 3(3).
  3. Rizvi, S.A.A., Qureshi, M.A., & Ansari, J. (2024). Exploring the role of women entrepreneurial startups in shaping a sustainable future, Discover Sustainability, 5(2024), 264.
  4. Ansari, J., & Hyder, S. I. (2024). Instrument validation of the consumers’ religiospiritual insights in context of advertising during religious festivals. Journal of Islamic Marketing. 15(2). 518-540.
  5. Batool, M., Ansari, J., Dyer, M. F., Bashir, M., A. (2024). Tourism in Pakistan is not achieving its real potential due to a lack of infrastructure and promotion Market Forces, 19(1), 177-200.
  6. Bashir, M. A., Saraih, U. M., Gundala, R., Ansari, J., Qureshi, M. A., & Ahmed, S. (2024). Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty. WSEAS Transactions on Business and Economics, 21, 1571-1583.
  7. Ramish, M. S., Ansari, J., Saraih, U. N., Suanda, J., & Ahmed, S. (2024). Linking corporate trust, corporate image, and customer loyalty: the mediating role of perceived deception. International Journal of Management Studies, 31(2), 469-498.
  8. Ansari, J., Saraih, U. N., Azmin, A. A., Yaseen, S., & Ramish, M. S. (2023). Religiospiritual insights affecting the attitude toward advertising during religious festival: Comparison between an irritating and a religious advertisement. RAM. Revista de Administração Mackenzie, 24, eRAMR230280.
  9. Ramish, M. S., Zia, M. Q., Saraih, U. N., Suanda, J., & Ansari, J. (2023). Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty? ReMark-Revista Brasileira de Marketing, 22(3),1276-1327.
  10. Ahmed, A., & Ansari, J. (2023). The role of Social Commerce towards purchase intention of fast food amongst karachiites in post-COVID-19: A moderating effect of SERVQUAL. Human Nature Journal of Social Sciences, 4(2), 672-690.
  11. Mazahir, I., Surya, Y. W. I., Yaseen, S., & Ansari, J. (2023). Exploring the Image of Indonesia in International News Media through a Comparative Analysis of Leading News Websites from the World. International Journal of Media and Information Literacy, 8(1), 145-167.
  12. Ansari, J. A., Ahmed, S. A., Yasir, M. Y., Ali, W. A. & Butt, S. A. (2023). The Signaling Effect of E-Tailer’s Reputation and Return Policies. PERODICALS OF SOCIAL SCIENCES, 3(1), 9-25.
  13. Iqbal, U., Bashir, M. A., & Ansari, J. (2023). Predicting Factors Influencing Islamic Marketing. A Research upon Emerging Marketing Paradigm. KASBIT Business Journal, 16(1).
  14. Qaiser, S., Bashir, M. A., Ramish, M. S., Ansari, J., Gundala, R., & Bait Ali Sulaiman, M. A. (2023). Impact of consumer consumption adjustments on habits and purchase behavior during COVID-19. Cogent Business & Management, 10(3), 2265077.
  15. Qureshi, M. A., Ramish, M. S., Ansari, J., & Bashir, M. A. (2022). Leader’s Toxicity at Workplace: How Leader’s Decadence Affect Employees? A Pakistani Perspective. SAGE Open. 12(2). 1 -15.
  16. Nooruddin, U. M., Ramish, M. S., Munir, N., Ahmed, S., & Ansari, J. (2022). Adoption and Commitment to Online Banking in Pakistan Using the Technology Acceptance Model. Banks and Bank Systems, 17(4), pp. 154-166.
  17. Bai, P., Suresh, S., Ansari, J., & Ahmed, S. (2022). Why Employees are not loyal to their Workplace in Private Sector? Global Management Journal for Academic & Corporate Studies. 12(1). 82 -99.
  18. Mansoor, U., Ansari, J., Bashir, M. A., & Qureshi, M. A. (2022) Females Purchase Intention of Branded Clothes in Pakistan. Global Management Journal for Academic & Corporate Studies. 11(1). 1-23.
  19. Ahmed, S., Kanwal, N., Kurio, N., & Ansari, J. (2021). The Impact of Work Motivation, Job Stress, Insecurity, and Engagement on Turnover Intention. KASBIT Business Journal. 14(4). 138 -154.
  20. Yasir, M., Bashir, M. A., & Ansari, J. (2021). Technological Antecedents of Organizational Agility: PLS-SEM Based Analysis Using IT Infrastructure, ERP Assimilation, and Business Intelligence. Market Forces. 16(1). 85 -104.
  21. Qureshi, M. A., Bashir, M. A., Ghyas, S., & Ansari, J. (2021). Ideal Body Image and Women’s Psychology: A Systematic Review. KASBIT Business Journal. 14(1).23-42.
  22. Abbas, Z, Ansari, J, Gulzar, S, Zameer, U., & Hussain, K. (2021). The Role of Workload, Nepotism, Job Satisfaction, and Organizational Politics on Turnover Intention: A Conservation of Resources Perspective. Organizacija, 54(3). 238-251.
  23. Yaseen, S., Hyder, S. I, Ansari, J., & Mazahir, M. I. (2020). Empirical Evidence of Factors Affecting Attitude towards the Advertising of Socially Sensitive Products in Digital Media. Journal Media Education. 60(4). 764 – 773.
  24. Ahmed, S. & Ansari, J. (2020). What leads to Employee Engagement in Pharmaceutical Sector of Pakistan? Journal of Management and Research. 7(1). 161 -183.
  25. Ahmed, S., Ansari, J., & Sufyan, M. (2019). Mediating Empowerment: Are bank employees satisfied with perceived leadership and empowerment? Lahore Journal of Business.7 (2). 95 – 120.
  26. Ansari, J., Khalid, F., Sufyan, M., & Jalees, T. (2017). Consumer’s attitude towards Ramadan advertising. South Asian Journal of Management Sciences. 11(1). 14-31.
• Completed several courses in 2025 on coursera that include Foundation of Project Management, Marketing Analytics, and Python • 1.7 million rupees grant from HEC under the NRPU has been awarded as Principal Investigator related to the instrument development of Telehealth Inclusion. The project is completed in March 2024. • Conducted trainings on Harassment in Organizations: Prevention and Empowerment (HOPE) in Sybrid Pvt Ltd and K-Electric on behalf of NEEF in collaboration with US Counsalete in 2023.