IMG_0456

Dr. Aysha Karamat

Assistant Professor
Extension
294
Email
aysha.karamat@iobm.edu.pk
Department
Marketing
Specialization
Business (Marketing)

About

Dr. Aysha is an Assistant Professor of Marketing at the Institute of Business Management (IoBM), Karachi. She holds a PhD in Marketing from Swinburne University of Technology, Australia, Sarawak campus. Her research lies at the intersection of consumer psychology and cultural behaviour, with a particular focus on Muslim consumers’ collective boycotts.
Academic Qualification
PhD Marketing, Swinburne University of Technology, Sarawak, 2019 M-Phil Marketing, Riphah International University, Pakistan, 2011 BBA, GCUF, Pakistan-2008
political consumerism, boycotts, neuromarketing, and cross-cultural consumer psychology.

Baig, A. K., Saeed, M., Waheed, Z., & Abdul, I. (2023). Muslim Consumers’ Brand-Switching Behavior in Lahore and Kuala Lumpur: A Qualitative Comparative Case Study. Journal of Islamic Marketing.
Baig, A. K., & Baig, U. K. (2014). Halal Cosmetics: Pakistani Consumer Perspective. In Globalization and Governance in the International Political Economy (pp. 286–297).
Baig, A. K., & Baig, U. K. (2013). The Effects of Religiosity on New Product Adoption. International Journal of Research in Business and Social Science, 2(2), 28–37.
Baig, A. K., & Saeed, M. (2013). Fashion Effects on Customer Satisfaction: An Analysis of the Pakistani Shoe Industry. International Journal of Social Entrepreneurship and Innovation, 2(1), 52–66.
Baig, A. K., & Saeed, M. (2012). Review of Trends in Fast Food Consumption. European Journal of Economics, Finance and Administrative Sciences, (48), 78–85.

1-Case Study Teaching and Writing Workshop, May 8th and 9th, 2025, conducted by IBA Sukkur 2-STEAM Education Training, August 5-6, 2024, conducted by trainers from Imperial College London and University College London at the IoBM. 3-Designing Program Learning Outcomes (PLOs) and Course LSelected Trainings: 1-Case Study Teaching and Writing Workshop, May 8th and 9th, 2025, conducted by IBA Sukkur 2-STEAM Education Training, August 5-6, 2024, conducted by trainers from Imperial College London and University College London at the IoBM. 3-Designing Program Learning Outcomes (PLOs) and Course Learning Outcomes (CLOs), December 7,2024, conducted by Szabist, Karachi at the the IoBM. earning Outcomes (CLOs), December 7,2024, conducted by Szabist, Karachi at the the IoBM.