Asma Rehman

Dr. Asma Rehman

Assistant Professor
Extension
242
Email
asma.rehman@iobm.edu.pk
Department
Marketing
Specialization
Marketing

About

Dr. Asma Rehman is a AP and Department Coordinator at IoBM, where she serves as a permanent faculty member in the Marketing Department. She earned her PhD in Business Management with a specialization in Marketing from IoBM in 2024.
Academic Qualification
PhD Marketing, IoBM,Pakistan-2024 MBA Marketing, IoBM Pakistan-2024
Marketing, Brand Management, Consumer Behavior

Rehman, A., Khan, A. A., Saeed, A., & Awan, S. H. (2024). Market segmentation in Pakistan: A Mona Lisa smile or a big fat smile? Qlantic Journal of Social Sciences, 5(4), 119–131.

Rehman, A., Saeed, A., & Bashir, A. (2023). Role of leadership in SOEs branding: Boiling the ocean while sticking to their own guns. Journal for Business Education and Management, 3(2), 77–94.

Saeed, A., Rehman, A., & Alam, A. A scientometric analysis of the building process in organizations. (Publication details incomplete.)

Jangda, M. A., Saeed, A., & Rehman, A. (2023). Hands to work and heart to God: Organizational justice, Islamic work ethics, ethical leadership and work outcomes. Business & Economic Review, 15(1), 47–76.

Munawar, S., Muhammad, F. S., Ahmed, S. S., Farooq, S., & Rehman, A. (2022). Skipping the skippable: An empirical study with out-of-sample predictive relevance. Journal of Community Psychology, 50(2), 742–759.

Samad, A. S. A., Saeed, A. S. D. A., & Rehman, A. R. A. (2022). Impact of organizational justice on employee engagement: Mediating role of leader–member exchange. Periodicals of Social Sciences, 2(1), 35–54.

Rehman, A., Fahim, S. M., Irshad, M., & Hussain, M. (2021). Effect of multisensory branding on purchase intention at cafes in Pakistan. KASBIT Business Journal, 14(3).

Munawar, S., Bashir, A., Fahim, S. M., Rehman, A., & Mukhtar, B. (2021). The effect of fear of missing out (FoMO) on hedonic services purchase in collectivist and restrained society: A moderated-mediated model. Academy of Strategic Management Journal, 20, 1–20.

Fahim, S. M., Zaidi, S. B. I., Rehman, A., Hussain, S. T., Khan, U. A., & Hasan, A. (2021). Measuring the impact of online education on academic performance amid COVID-19 with the moderating effect of instructor. International Journal of Educational Sciences, 33(1–3), 31–43.

Fahim, S. M., Rehman, A., Munawar, S., & Nawaz, S. M. (2021). Thinking of going canting again: A study of revisit intention to Chinese restaurants. Journal of Quantitative Methods, 5(2), 34–55.

Workshops Conducted Branding and Event Planning, 2024 (Denning Business School) Neuroscience and Consumer Attitude, 2023 (Murtafiyah Training Institute) Online Workshop on Consumer Decision-Making Journey, 2022 (Murtafiyah Training Institute)