Asma Rehman

Dr. Asma Rehman

Senior Lecturer
Extension
242
Email
asma.rehman@iobm.edu.pk
Department
Marketing
Specialization
Marketing

About

Dr. Asma Rehman is a Senior Lecturer and Department Coordinator at the Institute of Business Management (IoBM), where she serves as a permanent faculty member in the Marketing department. She earned her Ph.D. in Business Management with a specialization in Marketing from IoBM in 2024.
Academic Qualification
PhD Marketing, IoBM,Pakistan-2024 MBA Marketing, IoBM Pakistan-2024
Marketing, Brand Management, Consumer Behavior

Rehman, A., Khan, A. A., Saeed, A., & Awan, S. H. (2024). Market Segmentation in Pakistan: A Mona Lisa Smile or a Big Fat Smile?. Qlantic Journal of Social Sciences, 5(4), 119-131.

Rehman, A., Saeed, A., & Bashir, A. (2023). ROLE OF LEADERSHIP IN SOES BRANDING: BOILING THE OCEAN WHILE STICKING TO THEIR OWN GUNS. Journal for Business Education and Management, 3(2), 77-94.

Saeed, A., Rehman, A., & Alamc, A. A scientometric analysis of the building process in organizations.

Jangda, M. A., Saeed, A., & Rehman, A. (2023). Hands to work and heart to God–Organizational justice, Islamic work ethics, ethical leadership and work outcomes. Business & Economic Review, 15(01), 47-76.

Munawar, S., Muhammad, F. S., Ahmed, S. S., Farooq, S., & Rehman, A. (2022). Skipping the skippable: An empirical study with out-of-sample predictive relevance. Journal of Community Psychology, 50(2), 742-759.

Samad, A. S. A., Saeed, A. S. D. A., & Rehman, A. R. A. (2022). Impact of Organizational Justice on Employee Engagement: Mediating Role of Leader-Member Exchange. Psocialsciences, 2(1), 35-54.

Rehman, A., Fahim, S. M., Irshad, M., & Hussain, M. (2021). Effect of Multisensory Branding on Purchase Intention at Cafes in Pakistan. KASBIT Business Journal, 14(3).

Munawar, S., Bashir, A., Fahim, S. M., Rehman, A., & Mukhtar, B. (2021). The effect of fear-of-missing-out (fomo) on hedonic services purchase in collectivist and restrained society: A moderated-mediated model. Academy of Strategic Management Journal, 20, 1-20.

Fahim, S. M., Zaidi, S. B. I., Rehman, A., Hussain, S. T., Khan, U. A., & Hasan, A. (2021). Measuring the impact of online education on academic performance amid covid-19 with the moderating effect of instructor. International Journal Of Educational Sciences, 33(1-3), 31-43.

Fahim, S. M., Rehman, A., Munawar, S., & Nawaz, S. M. (2021). Thinking of Going Canting Again: A Study of Revisit Intention to Chinese Restaurants. Journal of Quantitative Methods, 5(2), 34-55.

1) Branding and Event Planning-2024 (Denning Business School) 2) Neuroscience and Consumer Attitude-2023 (Murtafiyah Training Institute) 3) Online workshop conducted on Consumer Decision Making Journey-2022 (Murtafiyah Training Institute)