Babar Ali Qalbani is a Senior Lecturer in the Department of Entrepreneurship under the College of Business Management, with over five years of experience in higher education. He holds a Master’s degree in International Marketing from Coventry University, UK. His academic expertise spans Entrepreneurship, Consumer Behavior, Marketing Strategies, and Tourism Marketing. Alongside teaching, he has actively mentored startup ventures, some of which have gone on to achieve remarkable success. He has a core focus on fostering students to establish startups with dynamic, out-of-the-box ideas that not only provide solutions to existing market gaps but also pitch and secure funding, incorporate sustainability, and grow exponentially in the future. He is currently the faculty advisor for the ICE Society at IoBM. . He is passionate about inspiring the next generation of entrepreneurs and marketing professionals through practical knowledge from a global perspective. He has a keen interest in photography, traveling, and researching market trends and opportunities.