Nashtaa.PK

posted in: 2018 BSE | 0

BUSINESS NAME

Nashtaa.PK


DESCRIPTION

Nashtaa.PK aims to minimize the everyday hassle of buying breakfast needs. It is a subscription based breakfast service that delivers breakfast essentials such as bread, eggs, milk, butter and other daily needs conveniently at customer's doorstep.

Apart from subscription plans, people can also buy individual products with free shipping across Karachi. We have no minimum order value restrictions; one can easily place an order of as low as Rs 45 Bread.

Visit www.Nashtaa.PK for more information.


FOUNDER

Ahmed Riaz

He is an enthusiastic, self-determined entrepreneur who have been working on startups since 2016. He has a good command over technological and operational aspects of the business.

Haya Shahid

She is a continuous learner with an entrepreneurial mindset.  She has an exceptional command over marketing and financial aspects of the business.


VISION

“We want people to lead a healthy lifestyle by having their early morning breakfast”.


MISSION

“We strive to provide quality and fresh breakfast essentials at customer's doorstep”.


VALUE PROPOSITION

 

Nashtaa.PK is a subscription based service that delivers breakfast essentials every morning right at customer's doorstep.

Our products are classified in the following categories:

  • Day Starters:

Bread, Eggs, Rusk, Cookies, Jam, Chocolate Spread, Chicken Spread, Plain Cakes, Juices, Honey, Tea and Coffee

  • Dairy Goodness:

Milk, Yogurt, Cream, Butter, Cheese

  • Subscriptions:

Offering 3 different Weekly based Subscription Plans that are carefully crafted according to a household’s daily breakfast needs and family size.

  • Regular (For Upto 4 Persons)
  • Classic (For Upto 7 Persons)
  • Extreme (For Upto 4 Persons)

Customers can also design their own package by selecting our Custom Package.

 

 


 BRANDS ON BOARD

  • Dawn
  • Bake Parlor
  • Wonder Bread
  • Olpers
  • Dairy Omung
  • MilkPak
  • Nurpur
  • Millac
  • LU
  • Bisconi
  • Sindh Dairy Farm
  • Natural Bee Honey
  • Day Fesh
  • Happy Cow
  • Peek Freans
  • Rani
  • Salman’s
  • Slice
  • Tapal Danedar
  • Lipton
  • Nescafe
  • Lurpak
  • Master
  • The Natural SWAT Bee Honey
  • Vital Tea
  • Brooke Bond
  • Blue Band
  • Nutella
  • Mitchell’s
  • National
  • Young’s

Kew Partners

  • Distribution
  • Manufacturer
  • Retailer
  • Household
  • Corporation
  • Payment Processor

Key Activities:

  • Marketing (Online & Offline)
  • Warehousing
  • Packaging
  • Order Processing
  • Order Delivery
  • Invoicing
  • Customer Service
  • Web/App Maintenance
  • Brands Onboarding

Key Resources:


  • Website & Mobile Application
  • Warehouse
  • Delivery Vans
  • Packaging Materials
  • Office Supplies

Customer Segments:

Checking Warranty


Channels:

  • Website/App
  • Social Media
  • Referral Codes
  • Affiliate Marketing
  • Word of Mouth
  • Email Marketing
  • SMS Marketing
  • News Websites
  • Guest Blogs
  • Telecommunication

Customer Segment:

  • Working Men/Women
  • Housewives
  • Hostel Students
  • Corporations

Customer Relationships:

  • Live Chat Support (06:00 PM - 12:00 AM)
  • Weekly Newsletters
  • Promotional Offers
  • Extra Products Offering At The Time of Delivery
  • Reviews & Feedback

Cost Structure

  • Website/App Development
  • Hosting & Domain Renewal
  • Marketing Campaigns
  • Delivery Riders
  • Packaging Materials
  • Printing
  • Transportation

Revenue Stream:

  • Subscription Sales
  • Individual Product Sales

Nashtaa.PK Blogs:

Our blogs are based on the customer pain points and health related topics to help our customer strive their challenges easily.

Visit nashtaa.pk/blog for more information.