CBM MBA’s Specialization in Media Management and Marketing (MMM) seeks to develop quality human resource, capable of playing strategic leadership roles across a variety of mainstream media organizations as well as innovative media companies, and top-level, contemporary, consumer marketing companies.

Students selecting the domain based specialization in Media Management and Marketing are expected to have completed the 30 credit hours of foundation stage of the MBA program. Specialization stage consists of 42 credit hours of course work covering strategic and operational areas. These courses are in the areas of Marketing Strategy, Strategic Finance, Strategic Management, Leadership, Technology/ Operations, Entrepreneurship, Organizational Processes, Analytics of Decision Making, etc. During the specialization stage, students take 12 credit hours of strategy courses, 9 credit hours of operational level courses, and 12 credit hours of elective courses. These strategy, operational and elective courses are specifically designed by the Department of Media Studies with a view to prepare students for the industry. In addition students select two real life Capstone Projects (6 credit hours) in their area of specialization during their final year.

MBA track for specialization in Media Management and Marketing through the foundation stage is only available during the weekends. Candidates must select the specialization at the time of filing the application. The required and elective courses for the entire track are given below:

Courses are divided into
Click here to view COURSE STRUCTURE.

Required Courses

Accounting Communication Economics Finance Human Resource Management
ACC419
Financial Accounting
COM410
Digital Business Communication
ECO409
Business Economics
FIN408
Theory and Practice of Financial Management
HRM410
Managing Human Capital
HRM606
Leadership, Ethics and Change*
Management Law Marketing Media Statistics Capstone Projects
MAN418
Management and Organizational Dynamics
MAN606
Business Analytics for Decision Making*
MAN612
Strategic Management*
MAN616
Entrepreneurship and E commerce*
LAW409
Corporate and Business Laws
MKT402
Marketing Management
MKT404
Methods in Business Research
MKT509
Consumer Behavior
MKT527
Integrated Marketing Communication
MKT620
Digital Marketing*
MMM401
Media and Social Change
MMM601
Digital Video Production*
MMM602
Global Media Marketing Strategies*
MMM603
Seminar in Strategic Media Marketing*
MMM604
Screenwriting for TV & Cinema*
STA411
Quantitative Analysis for Decision Making
BPR601
Capstone Project I*
BPR602
Capstone Project II*

*Indicates MBA level course

Elective Courses

MEDIA
MMM605 Advanced Documentary Film-making
MMM606 Media Psychology

Course Structure

FOUNDATION STAGE
Semester One Semester Two Semester Three
Quantitative Analysis for Decision Making
Financial Accounting
Consumer Behavior
Digital Business Communication
Theory and Practice of Management
Marketing Management
Methods in Business Research
Business Economics
Financial Management
Corporate and Business Law
Managing Human Capital
Media and Social Change
MBA STAGE
Semester Four Semester Five Semester Six
Leadership, Ethics and Change
Strategic Management
Digital Marketing
Screen writing for TV & Cinema
Business Analytics and Decision-Making
Integrated Marketing Communication
Global Media Marketing Strategies
Capstone Project I
Entrepreneurship and E commerce
Seminar in Media Marketing
Elective 1
Capstone Project II