PROJECT NAME

Fashion Shack

PROJECT DESCRIPTION

Fashion Shack is a unique platform for offering women with different clothing options form which they can chose from in accordance with their taste and style sense. The platform will also offer consultation services to allow women to identify and understand the clothing style that best suits their personality. Clothes from the best and prominent designers will be offered to all together with added exclusive services.

FOUNDER

Muhammad Muzammil

MISSION

To provide women with a boutique that offers a comfortable and approachable environment
To showcase quality, well-constructed fashions from prominent and cutting-edge designers
To offer a variety of beautiful and high-end fashion accessories
To help women learn what clothing and styles go best with their unique personalities
To generate buzz and sales through top-notch exclusive service

BUSINESS TRAITS Objectives

To turn inventory five times and generate $800 in sales per square foot
To maintain profit margins at 15-20% through close attention to expenses and cost of goods sold
To drive awareness and build sales through word of mouth in both local print and the nation’s top fashion magazines

Value Propositions

Fashion Shack is unique boutique offering exclusive range of top designers at one location. It will allow the customers to get custom made designer dresses from their favorite designers. In addition to this, the customers can get consultation with respect to their dressing sense and mindset.

Revenue Model

Revenue will be generated with the help of selling dresses.

Average Cost of one 1 dress will be 5000 PKR.
The cost of 50 dresses sold per day will be 250,000 PKR.

Key Partners

Suppliers of raw material

Key Activities

Designing the dress

Manufacturing

Marketing

Retailing

Key Resources

Production House

Outlet

Modern Machinery

Skilled Employees

Customer Relationships

Home Delivery

Customer Feedback

Channels

Our Website

Outlet

Website

Facebook Page

Instagram Page

Customer Segments

Segments will be based on age groups:

15-19

20-30

30-45

45-onwards

Cost Structure

Designer cost

Manufacturing cost

Marketing cost

Employee salary

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