Objectives

Capstone Project Course was started at College of Business Management in Summer 2015 for students of newly branded MBA Program. The core objective of this program is to provide the students of MBA program an opportunity to work on real world issue and connecting it with the conceptual framework using the most modern management tools. This project engages the students with real world complexities and help them enhance their competencies and skill related to strategic thinking, communication, managing information and choosing among alternatives.

Capstone Projects have developed an impression which depicts the inspiring stories of IoBM students. The spirit of Capstone Projects is to showcase successful projects in the field of Business Management and its functional areas like Marketing, Human Resource Management, Finance and Supply Chain Management with and for the society. The success stories are especially selected and elaborated in order to promote excellence in IoBM Research linked to Responsible Research and Innovation.

Project Scope

Projects on corporate issues involving multiple functional areas e.g., marketing, finance, supply chain, operations etc., are preferred, though single functional project is also be entertained. The level of efforts required by project should be at least 900 man-hours for a 3-student project group.

Deliverables
  • Terms of Reference or Project Proposal
  • Interim Project Report and Presentation
  • Final Report and Presentation

Capstone projects From Summer 15 –Fall 18

S.No Functions Projects Companies
1. Marketing 269 156
2. Finance 47 21
3. HRM 85 48
4. Supply Chain 71 28
Total:
472 253

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Methodology
  • Based on the discussion and initial information provided by the company, student groups prepare a project proposal. Faculty concerned reviews the students’ work and supervise the same closely. If and when required, Faculty also join in the discussions with the concerned Managers/ Officers of the company. Project proposal is presented to the company for their approval.
  • A work plan is prepared by the student groups with detailed action planning. The work plan specifies activities and responsibilities. It also identifies a timetable for these activities and involvement of the company officers/managers.
  • Students work on the project in close coordination with the company. Weekly work progress is monitored by the faculty and students will are required to document each activity and reports progressively.
  • An interim report approved by the faculty and HOD is prepared by the student groups. The same is presented to the Managers/Officers of the company. The presentation is be held at IoBM. This can also take place at Company’s office at their request.
  • A final report will is prepared under the supervision of the faculty concerned and is submitted to Head of Department. After his approval, the report is presented to the company at an agreed date, time and venue

Sr. No Company Name Project Details Department Faculty
1 Global linkers and Developers Provide feasibility of starting construction in Bahria Town Karachi  and DHA City Karachi and Design detailed marketing plan based on local and international best practices. Marketing Naveed Ilyas
2 Reveal Pakistan Design Marketing Plan for Reveal Pakistan Psychometric Testing Program. Marketing Naveed Ilyas
3 The Car Mall Understand the impact of new SRO on import policy of Pakistan and its implications . Design distribution channel and do research on product pricing, distribution channels of competitors. Marketing Naveed Ilyas
4 Upsurge Global Coduct Competitive Analysis of local and international competitors of Upsurge Global. Marketing Naveed Ilyas
5 Television Media Network(Express News) Conduct researches on TV viewer ship and to understand the co-ordination between advertising and TV programs. Marketing Dr. Erum Hafeez
6 Habitt Storage-This study will help the merchandise dept in a more refined and accurate selection of products for our customers. This should also help us understand how they are currently addressing the issues faced and what are the  expectations that can be seen as gaps in the market. Marketing Faisal Ali Shaikh
7 Habitt Furniture- Is to verify if the range we have with respect to prices and designs is appropriate. We might be undergoing major portfolio changes after this study if required and stakeholders will include the merchant team, design team and marketing. Marketing Ekhlaque Ahmed
8 Dalda Foods Brand Strategy Development and Way Forward. Marketing Naveed Ilyas
9 Pakistan State Oil(PSO) Pre- Feasibility report on Lubricant Industry in Pakistan. Marketing Atif Rafeeq
10 Textile Institute of Pakistan How to increase awareness of Textile Institute of Pakistan and its 6 undergraduate programs. Marketing Naveed Ilyas
11 Textile Institute of Pakistan How can TIP improve its link with the Industry, especially Textile & Apparel, and Allied. Marketing Nawaz Ahmed
12 Salaf Foods Design and develop strategies for structuring of “Organizational Development” department of the company. Human Resources Management Javeria Baig
13 Salaf Foods Design & develop the department of “Franchise Support”. Human Resources Management Shiraz Ahmed
14 Salaf Foods Develop Marketing & Sales plan of ‘iscoop’ to help its launch. Marketing Atif Rafeeq
15 Salaf Foods Develop Marketing & Sales plan of ‘iyshcleem’ to position it in top segment of “Premium Ice-cream Retail Shops”. Marketing Dr. Aamir Saeed
16 Ismail Industries Limited (CandyLand, Snack City & Bisconni) Develop a comprehensive HR strategy for;                             1. Employer Branding                                                                         2. Performance Management System                                        3. Standard Operating Procedure. Human Resources Management Javeria Baig
17 Ibex Global Automation of Employee Onboarding, Lifecycle & Off boarding with impacts on cost savings and employee engagement. Human Resources Management Javeria Baig
18 Technopak Advisors (Pvt.) Ltd Comparative study: Process Observations and Data collection for identifying the Gaps in production KPI of an apparel manufacturing organization and comparison against the international Bench Marks. Human Resources Management Shiraz Ahmed
19 Pak-Qatar General Takaful Limited Develop Business and Marketing Plan supported by sustainable financial growth. Marketing Atif Rafeeq
20 Santex Conduct a customer study on Butterfly Santex. Through which better understanding can be gathered about usage , behavior and attitudes of females concerning hygiene. Marketing Moazzam Hussain
21 Gaditex Formulate Strategies to grow Sav Your as a brand and promote participating business brands to consumers. Marketing Moazzam Hussain
22 United Nations Development Programme - UNDP Identify the requirement of employability skills (Technical & Life-skills) in Karachi’s service sector and identification of potential service industries (Producer Services, Distributive Services, Personal Services and Social Services) who can accommodate the growing number of labor force each year. Human Resources Management Javeria Baig
23 Brain Child Communications Pakistan Conduct a customer study on E-commerce Industry. Through which better understanding can be gathered about usage , behavior and attitudes of consumers. Marketing Moazzam Hussain
24 Forever Living Pakistan Develop Marketing and Sales Plan for ‘Forever’(US based herbal products) in line with the consumer behavior in Pakistan. Marketing Farooq Shaikh
25 Sindh TEVTA Feasibility study for introducing new Market-driven Technical Education & Vocational Training (TEVT) courses in 251 Sindh TEVTA institutes based on the current and future requirements of the China Pakistan Economic Corridor (CPEC). Human Resources Management Shiraz Ahmed
26 Sindh TEVTA An analysis on the Impact on Technical Education & Vocational Training (TEVT) sector in Sindh after the formation of Sindh TEVTA in 2009 Human Resources Management Shiraz Ahmed
27 Blitz Advertising Pvt. Ltd Research study on Pasta Industry. Through which better understanding can be gathered about usage , behavior and attitudes of consumers and retailers towards local and international branded Pasta. Marketing Saeed ur Rehman
28 Mother Care Assessment of Field Force (Karachi Region) to assess  team’s working, conduct a survey to identify issues and then propose solutions for better performance to eventually reflect on company’s sales. Marketing Saeed ur Rehman
29 Mother Care A comprehensive research & market study aimed at getting market insights for Diapers and Baby Hygiene Products. Marketing Saeed ur Rehman
30 Abbott
Pharmaceuticals
Conduct Competitor Analysis for its Brand Pediasure, as competing brands are spending higher on incentivizing trade and consumers. Marketing Saeed ur Rehman
31 Agha Khan University Hospital Conduct an indepth research to understand employee aspirations, gain insights into what makes an organization attractive to work for. Human Resources Management Javeria Baig
32 Agha Khan University Hospital Conduct a survey identifying both local and global organisations with best employee portals. Identify gaps and make suggestions to improve AKU existing employee portal. Human Resources Management Javeria Baig
33 Soneri Bank Limited Design and develop a unique youth centric bank account for Soneri Bank customers. Marketing Afzal Shahabuddin
34 UBL Develop and propose plan for execution of Branding Strategies for UBL Insurers Limited. Marketing Moazzam Hussain
35 UBL Conduct employee satisfaction survey and analyze factors affecting it, also suggest areas of improvement. Human Resources Management Javeria Baig
36 Dunkin’ Donuts Karachi Identify the issues affecting the sales at Dunkin’ Donuts. Marketing Afzal Shahabuddin
37 Pepsi Co. Inc Design and develop Distribution strartegies, with reference to Kaizen. Marketing Ekhlaque Ahmed
38 Ehtesham Packages Digital Media Planning for Ethesham Packages. Marketing Afzal Shahabuddin
39 Nutra Lake Healthcare Conduct a customer insight study by analyzing the global market trends and to create public awareness of their Nutraceuticals Products. “ Health wise USA”

1 Joint Plus Tendons and ligament
2 Gluta Fair Whole skin whitening pills

Marketing Nawaz Ahmed
40 Pioneer Distributor Develop strategies to launch a pharmaceutical company by the name of Lifra Pharmaceuticals. Marketing Nawaz Ahmed
41 Pioneer Distributor Design and develop Distribution strartegies for new startup known as " Organivo". Marketing Nawaz Ahmed
42 Ferrero Trading Luxembourg Conduct a Consumer Survey on Nutella( a brand of Ferrero). Through which better understanding can be gathered about usage , behavior and attitudes of consumers in SEC B,C. Marketing Faisal Ali Shaikh
43 SoGo Market Survey of imported toys being sold online. Develop strategies to increase market share in Online Toys category Marketing Dr. Aamir Saeed
44 SoGo Market Survey of LED lights, bulbs, panels etc. Develop strategies to increase market share, brand share in LED lights, bulbs and panel industry. Marketing Dr. Aamir Saeed
45 Syngenta Pakistan Limited Develop consumer profile and market strategies for increasing consumer base. Marketing Ekhlaque Ahmed
46 GFK Pakistan Technical Consumer Goods (TCG) Market Mapping Analysis-Census Study. Marketing Faisal Ali Shaikh
47 Upsurge Global Coduct Competitive Analysis of local and international competitors of Upsurge Global. Marketing Naveed Ilyas
48 Ideas by Gul Ahmed Development of a contemporary brand strategy.             Charting IDEAS on the retail landscape as a brand
Mystery Shopper Analysis.
Marketing Dr. Aamir Saeed
49 Qureshi Enterprises Design a Marketing Plan of Cooking Sauces from Thailand (Razmin) Marketing Dr. Aamir Saeed
50 Qureshi Enterprises Design a Marketing Plan of Pet Food (Me-O Cat Food, Smart Heart Cat food & Dog food) Marketing Afzal Shahabuddin
51 Keenu Wallet Evaluation of Keenu's current business model versus local and international Digital  Wallets. Propose future business and develop marketing and communication strategy. Marketing Farooq Shaikh
52 Solen Istanbul Construct Brand Development strategies for Chachagee Resturant. Marketing Farooq Shaikh
53 Television Media Network(Express News) To conduct researches on Advertisers for the effectiveness of their advertising according to TV rating. Marketing Faisal Ali Shaikh
54 Daraz.pk – Rocket Internet Customers reluctance towards Grocery shopping on Daraz.pk
-Assess factors that influence online buying decisions
-Recommendations/Solutions to incline customers towards Grocery shopping
Marketing Ekhlaque Ahmed
55 Meezan Bank Limited Design strategies for Mezan foods brand extension and new market development for spices & recipe mix Marketing Farooq Shaikh
56 Foundation Securities Pvt. Ltd The study elaborates the importance of finding a simple and cost effective solution to a core business problem. It elaborates the cost effective approach of Foundation Securities’ Management in reactivating its dormant client base in order to capitalize the post Polling Stock Market rally Finance Ali Sajid
57 Researchspedia The project required to establish an online platform for international researchers in the field of natural and asocial sciences. Main task was to establish a payment network to ensure reliable payment to client as well as the researcher Finance Ali Sajid
58 Taurus Securities Pvt. Ltd. The equity premium puzzle, identified by Mehra and Prescott (1985), refers to the sizeable excess return of equities over the returns to a risk-free asset – an apparent anomaly that has been the inspiration of much quantitative and theoretical research Finance Ali Sajid
59 Writerspedia The project required to develop kick-start strategies for an internet based creative writing company Finance Ali Sajid
60 NSE Impact of earnings per share, dividend per share and price earnings ratio on share market price movements Finance Muhammad Arsalan
61 USAID A Study on Cash Management of USAID Company Finance Muhammad Arsalan
62 IoBM Development and testing of Bank's rating Model 'FIRES' - Converging performance, impact and stability' Finance Muhammad Arsalan
63 Market Research Assessment of green supply chain management practices & effect on export in a  selected leather industry and benchmarking with neighboring country Logistics & Supply Chain Management Rashid Qutub
64  Rajby apparel Effect of wrap certification in improving supply chain performance in Rajby apparel Logistics & Supply Chain Management Rashid Qutub
65 Market Research Assessment of how LNG import has improved supply chain of indigenous fertilizers. Case study development. Logistics & Supply Chain Management Rashid Qutub
66 Market Research Knowledge management & supply chain;  a study in Pakistan & German perspective; case study development with ses experts Logistics & Supply Chain Management Maj Mansoor
67 Market Research Improving productivity at a warehouse of local automotive industry (Motor Cycle & Rickshaw) Logistics & Supply Chain Management Maj Mansoor
68 Shaheen Airways Implementation of VMI in Shaheen Airways Logistics & Supply Chain Management Rizwan Malik
69 Market Research Economic & supply impact of sodium-ion batteries for renewable energy storage Logistics & Supply Chain Management Zahid Ahmed
70 Market Research A study of implemantation Food Safety Management ISO 22000:2005 Logistics & Supply Chain Management Moinuddin Ali Khan
71 Market Research A study of advantages for Antimicrobila Textile materials in Hospitals Logistics & Supply Chain Management Sufyan
72 Market Research E-Procurement Planning using Open Source System: Odoo as a case study Logistics & Supply Chain Management M.Asghar
73 Market Research Web-based Warehouse Management System Implementation Logistics & Supply Chain Management M.Asghar
74 Crescent Steel Analysing disruptions due to Block Chain on Logistics & Supply Chain Management of Crescent Steel & Allied Products Logistics & Supply Chain Management Moinuddin Ali Khan
75 Crescent Steel How could Industry 4.0 Version transform Crescent Steel & Allied Products : Role of Digital supply Chain Management & Innovation Management Logistics & Supply Chain Management Moinuddin Ali Khan
76 Market Research Augmented Reality - 3D in hospitality industry. Logistics & Supply Chain Management Sufyan

Sr. No Company Name Project Details Department Faculty
1 Torch Office Furniture Design Digital Strategy  and work plan for Torch Office System promotions.                                                                                  And Provide new ideas for website design and face book page. Marketing Faisal Ali Shaikh
2 Torch Office Furniture Design Sales Channel and Promotion Plans Marketing Saeed ur Rehman
3 International Foundations & Garments (Pvt) Ltd. To conduct a comprehensive study of Triumph and design a strategic roadmap, communication plan and gain consumer insight. Marketing Amber Raza
4 Institute of Cost and Management Accountants of Pakistan (ICMA Pakistan) Develop strategies for the branding of ICMA Pakistan. Marketing Naveed Ilyas
5 GFK Pakistan The focus of the project will be collecting the list of organized TCG Retail Chains for market mapping within Karachi. Marketing Marketing
6 Quality Aviation Students will be assigned to provide analysis on the following domains.
1. Inbound tourism vs outbound tourism
2. How to increase the inbound tourism
3. Creative marketing measures to increase our customers and their trust.
4. Corporate group tours and packages analysis.
Marketing Muhammad Tabish
7 Telemart This project is a part of Telemart’s expansion plan into the offline business model across Pakistan. Telemart is looking for potential offline/ retail partners to develop a distribution system for Telemart’s Star Products. The students will be required to conduct a feasibility analysis for the project and ensure the smooth implementation of the same.
Project will be based in Karachi at Telemart’s head office. However, the scope and impact of this project will be across Pakistan.
Marketing Afzal Shahabuddin
8 NAS - Global Enterprise Develop a strategic plan based on SWOT Analysis. Marketing Muhammad Tabish
9 Al Khair Feasibility report on launching of a health/farmers store.
-          Focus on strong supply chain.
-          Financial feasibility of retail store.
-          Competitor Analysis.
-          Market penetration strategies
Marketing Muhammad Tabish
10 Akhuwat Foundation Project Name: Setting footprint and brand development strategies & Maximizing funding opportunities in Sindh.
Details of the issues:
·  Setting the footprint in Sindh and creating brand name in the industry
·   Letting more people take loans and contribute as well
Scope of Work: Extending operations in Sindh related to Micro finance
Marketing Amber Raza
11 United Nations Development Programme - UNDP . Capacity building of the targeted youth groups enabling them to become employable through trainings in digital, business management and entrepreneurship skills
. Increase in the total number of project beneficiaries by 400 skilled youth
. Stakeholder mapping leading to strategic liasioning with partner organizations
. Mobilization of vulnerable youth from volatile areas in Karachi to support youth development and engagement.
Marketing Afzal Shahabuddin
12 Changan Research Project for Changan ( Division of Master Motors)
1. Acceptance of Chinese vehicle brand in Pakistani Market.
2. Identify Changan’s old customers who exists in the market( Driver’s of Old Changan Vehicles)
3. Identify Customer needs and prefences in Pick up and Van(7-Seater Category)
Marketing Naveed Ilyas
13 Anjum Asif & Co. Anjum Asif & Co. is planning to launch itself in the Pasta & Noodles category hence, an intensive Market feasibility Report is required for the following objectives as:
•Industry Overview
•Market Size
•Market Share
•Competition Analysis
•Product Category Analysis
•Sale Volumes
•Analysis of the Existing Marketing Strategies
Marketing Ekhlaque Ahmed
14 Del Monte Pakistan – Anjum Asif & Co. Del Monte Pakistan despite being one of the most highly recognized brand, its position in the retail avenue is blur.
Expected Outcome: identification of the present position of Del Monte with respect to its competition and how it can be improved with the help of efficient trade marketing strategies.
Marketing Ekhlaque Ahmed
15 Pakistan Corrugated (Pvt )Ltd To analyze the current market size and develop marketing strategy for our company.
1-Analysis of Market Size
2- Potential Customers
3- Marketing Strategy
Marketing Saeed ur Rehman
16 International Brands Ltd. To reach the root cause of non-acceptability of product(Heinz)
Project Brief:
To identify an alternative penetration strategy for Heinz to acquire greater market share through increased brand awareness and TOM recall.
This shall include:
- Retail Audit
- Low budget marketing plan
- Consumer in-dept Interviews
- Devise alternate solution to the problem.
Marketing Ekhlaque Ahmed
17 Abbott
Pharmaceuticals
In market Sales survey, Gap Analysis and recommendation Marketing Akram Shaheen
18 Abbott
Pharmaceuticals
Trade marketing spend and calculation of ROI Marketing Akram Shaheen
19 Abbott
Pharmaceuticals
Direct to patient, through free medical clinic. Marketing Akram Shaheen
20 International Business Council MAB Cosmetics
• Market Research
• Pricing
• Brand Management
Introduction of 4 brands in Pakistan but require detailed Market Research.
Marketing Amber Raza
21 International Business Council Introduction of Sapna (Brand for Ginger and Garlic paste) in Pakistan. This will involve market research, product mapping and setting up distribution. We would require students to do the market assessment. Marketing Afzal Shahabuddin
22 Alkaram Marketing: Gap analysis of our prime customers IKEA and material trend forecast of upcoming season. Marketing Naveed Ilyas
23 Dany Technologies Audionic is a leading sound brand serving masses since more than a decade but two years back we have started our online marketing and sales division, where consumers are ordering through digital platforms and we are delivering it nationwide through our partner courier companies, now following requirements are in hand to be accomplished from capstone

-   Hard & soft data assortment of Courier companies
-   Analysis of Data & identification of issues
-   Ware Houses surveys
-   Logistics companies Surveys
-   Ware house standard operating procedures of E-Market Places
-  Comparison of Audionic procedures with Market Standards
-   Propose solution for identified challenges

Marketing Afzal Shahabuddin
24 Pepsi Co. Inc Deploy three teams of Capstone Project students; Growth Mapping Challenge:
Phase 1:Market Visits, Problem Identification
Phase 2:Recommendation,Revamp Report
Phase3:Implement Planned Action
Phase 4:Map overall growth report
Marketing Muhammad Tabish
25 Sybrid Pvt. Ltd. – A Lakson Group Company Problems affecting the food industry in Pakistan
The objective is to identify the gaps (customer services and technological) in Pakistani food industry and how BPO and technology companies can bridge that gap.
Following are the deliverables we are expecting:
- Identifying the different stakeholders in the food industry (frozen food makers, ingredients supplier, food flavor suppliers, fast food suppliers, home-made food suppliers etc.)

- Identifying the different problems faced by the stakeholders (whether it be delivery, order taking, inventory management, ordering ahead etc.) that we can cater to.

- Establish different point of contacts in the industry.

Marketing Saeed ur Rehman
26 Trading Resource Linked .To assess Water filtration market in Pakistan
.Assess and identify the consumption pattern and consumption occasion of drinking water
.Assess the knowledge of consumers on water borne diseases and Hazards and how concerned they are about it. Are they aware of the source of the water being delivered to their households
.Assess the In home drinking water consumption
.Will the market be open to a solution which fits in the tap of a home’s kitchen with a life of 2 years and runs without electricity or pressure pumps
. Assess the Convenience, Hazard and Credibility  pyramid for 19 liter water bottles vs the product
. Create a GTM and RTM plan for coverage over 200 towns of Pakistan
Marketing Ekhlaque Ahmed
27 Alkaram Gap analysis of our prime customers Walmart and material trend forecast of upcoming season. Marketing Naveed Ilyas
28 Television Media Network(Express News) To conduct a research on likeness and dis-likeness of Pakistan news channels and draw comparison with TV ratings. Marketing Faisal Ali Shaikh
29 Reckitt & Benckiser Analyze and recommend strategies for marketing and sales covering organizations positioning performance of field force. Marketing Saeed ur Rehman
30 Reckitt & Benckiser Construct an in depth analysis of multichannel sales strategies. Recommend strategies to overcome its implications for sales force. Marketing Saeed ur Rehman
31 Nutra Lake Healthcare To conduct a customer insight study by analyzing the global market trends and to create public awareness of their Nutraceuticals Products. “ Health wise USA”.

1. Centamin Men Multi vitamin for men
2. Anti-Wrinkles For face wrinkles
3. Centamin Women Multi vitamin for women

Marketing Faisal Ali Shaikh
32 Nutra Lake Healthcare To conduct a customer insight study by analyzing the global market trends and to create public awareness of their Nutraceuticals Products. “ Health wise USA”

1. Fat Burner For Slimming
2. Sugar Balance

Marketing Saeed ur Rehman
33 Nutra Lake Healthcare To conduct a customer insight study by analyzing the global market trends and to create public awareness of their Nutraceuticals Products. “ Health wise USA”

1. Hair, Skin & Nails
2. Strontium, Osteporosis

Marketing Amber Raza
34 Daraz.pk – Rocket Internet A detailed overview of the pricing of FMCG products in Pakistan, whether it be on ecommerce or brick and mortar. We should use all the available data of best practices used by the top companies of the world and see how they achieve their pricing objective

Devise a plan for pricing for a top ecommerce firm like Daraz and explain why your strategy is the best.

Marketing Naveed Ilyas
35 Pacific Management & consultancy services Design Strategy and Action Plan for the success of “ Digital Marketing” in real estate. Marketing Irteza Hussain
36 Foodpanda (R-SC Internet Services Pakistan Pvt Limited) Foodpanda essentially want to understand how Foodpanda can increase the "customer base in Pakistan". Objective is to study the market and to craft marketing strategies/product initiatives which foodpanda need to take to attract a bigger customer base in Pakistan. Marketing Ekhlaque Ahmed
37 Sybrid Pvt. Ltd. – A Lakson Group Company The development of BPO industry in Sindh.
The objective of the project is to identify the different companies operating as BPO companies, the challenges and opportunities that they have identified, the industries they are catering to whether in local or international markets, what are their future growth plans, what are the key trends in terms of business (international vs domestic), hiring, technology etc.
Marketing Afzal Shahabuddin
38 Sybrid Pvt. Ltd. – A Lakson Group Company The objective of the research is to identify the various CRM software used by various SMEs in Pakistan, what features do they possess, what features are missing and they would want included etc. Also if they don’t have any CRM software, how do they manage, what process they follow, what are the factors due to which they don’t use any etc. Also identify the costs, opportunity and challenges associated with the implementation of the software. Marketing Irteza Hussain
39 UBL Conduct an analysis on effectiveness of Discount Alliances for Payment cards.
This should also include comparative analysis and customer insight on the overall scope of card holder value.
Marketing Javeria Rab Siddiqui
40 UBL Conduct an analysis on customer who attrite from credit cards.
This should also include comparative analysis and customer insight in order to retain.
Marketing Irteza Hussain
41 UBL • A research conducted on the forecast of Auto’s industry after introduction of 4 new players
• Depict customer’s behavior to opt for online processing model for Auto financing
Marketing Faisal Ali Shaikh
42 UBL A research on understanding of the market demand and consumer behavior on evergreen loans Marketing Javeria Rab Siddiqui
43 Habitt Understanding the purchase funnel & consumer buying behavior for furniture category  Part 1 Marketing Javeria Rab Siddiqui
44 Habitt Understanding the purchase funnel & consumer buying behavior for furniture category  Part 2 Marketing Javeria Rab Siddiqui
45 Four Corners Group Pvt Ltd 1. To analyze the corporate image of Market Research Firms.
2. To evaluate the overall standing and rankings of the following Market Research Firms on the whole basis of Quantitative and Qualitative methods:
• Ac Nielsen
• Kantar
• Four Corners Group
• Ipsos
• Aftab Associates
• Others
Marketing Ekhlaque Ahmed
46 Agility Logistics Pvt Ltd. Following areas will be covered in the research:
• CIS Countries trade and current freight flows.
• Estimation of current freight flows and what it will be should CPEC land routes be used in short, medium and long term.
• Trade flows bottlenecks identification for infrastructure enhancement.
• Possibility of a specialized trade policy should be designed for this transit hub in order to safeguard the interests of the local industry and promote the creation of trade opportunities.
Marketing Afzal Shahabuddin
47 PharmEvo (Pvt.) Ltd Gauge Consumer behavior about purchasing of blood glucose monitoring system and monitoring blood glucose habit. Marketing Irteza Hussain
48 Italiano Conduct a research to improve its distribution channel, calculate shelf management, design  promotional strategies and ideas execution for brand development. Marketing Javeria Rab Siddiqui
49 Espresso To understand the audience mindset as over the years increase in competition has compelled us to figure out where the market is going and what the trends are and what is now expected from our customer as a brand.  This will also enable us to figure out a new location for our outlet and changes in the menu. Marketing Amber Raza
50 Alkaram Create model of demand planning for replenishment business. Result should reflect an increase of ITO. Logistics & Supply Chain Management Moinuddin Ali Khan
51 EfroTech Services To analyze and compare ‘eAppraisal’ with ‘Performance & Goals’ in terms of features & cost, resultantly assisting with creating awareness about and boost sales of TimeTrax - eAppraisal system in Pakistani Market. Human Resources Management Pervez Mobin
52 Ibex Global Develop a competency based frame work for people management processes including Recruitment & Selection, Promotions, Competency Based Performance Evaluation & Succession Planning, based on the company values. Human Resources Management Pervez Mobin
53 Agha Khan University Hospital To understand the full context and scope of the AKU Aspire MT Program and develop a comprehensive testing mechanism fit to vet the candidates thoroughly for the desired level of competency. Human Resources Management Azeem Qureshi
54 Naveena Export Private Limited Develop a two dimensional competency dictionary for Naveena Exports, developing clusters of the competencies and defining the desired behaviours at the various levels of management.
Construct a salary and compensation plan, and an accompanying grading structure.
Human Resources Management Raj Kumar
55 Global Management Consultants To conduct a study on the gap in the market where student and employer's expectation were different from each other. Human Resources Management Raj Kumar
56 K-Electric To reconcile and modify job descriptions of various positions at upper and middle level management.
To identify and eliminate the tasks that are repetitive.
To evaluate the employees on their updated job descriptions.
Human Resources Management Azeem Qureshi
57 The Searle Company Ltd Conduct primary research in a consultancy based venture to offer structure to the organizational Design at Searle. Human Resources Management Azeem Qureshi
55 Naveena Export Private Limited Revamping of HR Structure
Reviewing SOP's &Process Mapping for leave , Recruitment and Performance Management.
Prepare and standardizing new JD's of HR.
Prepare KPI's according to the new JD's
Human Resources Management Raj Kumar
56 Samson Group of Companies Develop strategies to hire MTOs, retain employees and strategies for succession planning Human Resources Management Raj Kumar
57 Kifayah Securities Tracking Insider Trading in PSX. Finance Ali Sajid
58 Kifayah Securities Analyzing Investor Trends in Inter-day Trading Finance Ali Sajid
59 Taurus Securities Pvt. Ltd.  Calculating Liquidity in Stock Market Finance Ali Sajid
60 Al-Shajar Capital Impact of Auditor Rotation on Earnings Management Finance Ali Sajid
61 Al-Shajar Capital Scope of Impact Investment in Pakistan Finance Ali Sajid
62 Standard Chartered Bank Level of Operating Risks in Pakistan Manufacturing Sector Finance Ali Sajid
63 Foundation Securities Pvt. Ltd Exploring Foreign Portfolio Trends in Asian Top Economies Finance Ali Sajid
64 IIRA (Islamic International Rating Agency) Study on ROSCAs in Karachi Commercial Markets Finance Ali Sajid
65 NBP Credit Score Card to assess Borrower’s Credit Worthiness. Finance Shariq Ayubi
66 Institute of Cost and Management Accountants of Pakistan (ICMA Pakistan) Study to assess the various Costing systems prevalent in manufacturing companies operating in Pakistan. Finance Shariq Ayubi
67 National Refinery Limited Implementation of Balance score card. Logistics & Supply Chain Management Zahid Ahmed
68 Al Hamd International Container limited Space Optimization and logistics cost reduction Logistics & Supply Chain Management Zahid Ahmed
69 IoBM Evaluation of prerequisite for food safety implementation at cafeteria of IoBM as per the requirements of ISO 22000:2005 and recommendations as per codex alimenterius commission RCP1969 rev 3 2004 for food preparations and handling area Logistics & Supply Chain Management Zahid Ahmed
70 Atlas Autos Limited Designing of warehouse framework & business process re-engineering at Atlas Autos Limited Logistics & Supply Chain Management Zahid Ahmed
71 Allied Rental Modaraba – (CAT Rental Store) Optimization of Spare Parts inventory at Allied/Caterpillar Logistics & Supply Chain Management Zahid Ahmed
72 BYCO Pakistan Limited Redsigning of High speed Diesel Supply Chain Network Logistics & Supply Chain Management Rashid Qutub
73 Bayer Pharma To Improve the Inventory & Logistics system Logistics & Supply Chain Management Rashid Qutub
74 Honda Atlas Remodelling the inbound logistics of materials Logistics & Supply Chain Management Rashid Qutub
75 Market Research Green supply chain management in Pakistan Textile Industry - Bench marking with Neighboring countries Logistics & Supply Chain Management Rashid Qutub
76 Market Research Analyzing Logistics Performance Index of Pakistan-2018 and bench marking with German practices. OOCL will be helping in study, German Expert George Dressler will be co-supervisor. Logistics & Supply Chain Management Moinuddin Ali Khan
77 HUBCO Optimization of outage spares management at HUBCO, how ISO standard on Energy Management (ISO 50001) will help. Logistics & Supply Chain Management Moinuddin Ali Khan
78 Market Research Analysis of performance management of selected Pakistani SMEs and study the role of supply chain management: A case study development on Pakistan Armor Logistics & Supply Chain Management Moinuddin Ali Khan
79 WASHMART Washmart Supply chain network development and E-Commerce application. Logistics & Supply Chain Management Moinuddin Ali Khan

Sr. No Company Name Project Details Department Faculty
1 Bake Parlor Brief:
-Usage & attitude study of Bake parlor Recipe Mixes.
-To identify the consumer needs, their lifestyle, usage pattern, and gap identification.
-Competitors analysis  (Kolson)
-To quantify the qualitative results through quantitative survey
-Retailer’s feedback about the product in-depth market survey.
Marketing Ekhlaque Ahmed
2 Engro Corp Conduct market research and feasibility study for the launch of PVC branded outlet in Karachi showcasing variety of PVC products from construction and interior design industries. Marketing Naveed Ilyas
3 Foodpanda (R-SC Internet Services Pakistan Pvt Limited) Foodpanda has recently launched corporate business in Pakistan. This project entails detailed industry analysis and scoping to identify key sectors, developing understanding of food ordering requirements and problem areas, identifying potential business avenues and challenges, and devising marketing strategy to target corporate sector. Marketing Ekhlaque Ahmed
4 GSK Brief:
1. Understanding the digital behaviors of Doctors (Even Urban and Rural Spread)
2. Identifying Doctor needs that GSK can help fulfill via digital channels (Social Media, Website, Email, etc.)
3. Suggesting content for selected brands for various MCM Channels
4. Identifying new viable channels foreseeing the future trends and analyzing HCP needs
Marketing Ekhlaque Ahmed
5 Nova Foods To conduct a market research for launching a new dairy product for guaging  Market Preferences and Consumer Behavior. Marketing Naveed Ilyas
6 Searle Company Ltd Capstone team need to work both in field and with marketing teams at Searle HO for detailed understanding of Customer Profiling and the Product Value Map of Searle.
We expect them to deliver actionable advice on developing Value Propositions for Generic Brands of Searle.
Marketing Naveed Ilyas
7 Sync & Secure Draft comprehensive Sales Strategy and Implementation Plan to outline sales tactics and stimulate sales, focused on both new and existing customers and inevitably leading to sales management success. Marketing Ekhlaque Ahmed
8 Engro Corp Procurement E-solution, Vendor Strategic Partnerships & Green Supply Chain Logistics & Supply Chain Management Supply Chain
9 Inter Market Securities Limited Design SOPs and Job Descriptions of the following departments;
1. Operations
2.Finance & Accounts
3. Risk Management
Human Resources Management Pervez Mobin
10 Inter Market Securities Limited Design SOPs and Job Descriptions of the following departments;
4. Compliance
5. Information Technology
6. Adminstration and HR
Human Resources Management Pervez Mobin
11 Blitz Advertising Pvt. Ltd Project Title: Employee climate survey and HRIS tutorial implementation at Blitz.
Project Description/ Objectives:
To analyze the results of the annual Employee Climate Survey and make a presentation of the results and analysis in front of the management ,as well as development of video tutorials and manuals of HRIS to boost employee satisfaction.
Human Resources Management Pervez Mobin
12 EFU Life A study on investment options and investors attitude towards investment in private insurance companies Finance Muhammad Arsalan
13 SMEDA A study on investment pattern with special reference to small and medium capitalization companies Finance Muhammad Arsalan
14 Foundation Securities Pvt. Ltd An analysis of various investment avenues with special reference to mutual funds in Investment Sector Finance Muhammad Arsalan

Sr. No Company Name Project Details Department Faculty
1 Nutra Lake Healthcare Create awareness & design launch campaign of Diabetic Silver Socks And Maternal Care Herbal Products. Marketing Saeed ur Rehman
2 Nutra Lake Healthcare Design launch campaign for Hair Care Products & Beauty Cream Roses of Bulgaria. Marketing Amber Raza
3 SMEDA Pre-Feasibility Report on Media House/ Production House. Finance Tazeen Arsalan
4 SMEDA Pre-Feasibility Report on Vegetable Starch. Finance Kamran Rabbani
5 COPHC In depth analysis on Electric Vehicle Industry. Marketing Amber Raza
6 COPHC In depth analysis on Stainless Steel Industry. Marketing Naveed Ilyas
7 COPHC In depth analysis on Vocational Training. Human Resources Management Shiraz Ahmed
8 Shield Corporation Limited To conduct a research with the objective of getting market insight for school items like school bags and water bottles, etc. Marketing Saeed ur Rehman
9 Ephlux (Pvt.) Limited To develop a plan for Pakistani Market to make them aware about cloud base products for CX and ERP. Human Resources Management Shiraz Ahmed
10 EFU Life In depth analysis on factors impacting employee satisfaction in EFU Life. Marketing Saeed ur Rehman
11 Pakistan State Oil(PSO) Understanding the shift in the POL & Retail Industry of Pakistan. Marketing Ekhlaque Ahmed
12 Telemart Analyze the market and prepare a suitable franchising program for Telemart Marketing Afzal shahabuddin
13 Indus Motors Company Develop detailed SOPs for the sales department. Marketing Naveed Ilyas
14 Unity Group of Companies Conduct a research to explore the market for branded Wheat Flour and create Brand Awareness. Marketing Naveed Ilyas
15 Inter Market Securities Limited Design ways to educate and increase number of investors in stock market. Marketing Afzal shahabuddin
16 GFK Pakistan Conduct Market Mapping Analysis and Census study for Technical Consumer Goods (TCG) market. Marketing Faisal Ali Shaikh
17 GFK Pakistan Develop a tracking strategy with GPS coordination to track Mobile Phone and Home Appliances market in Karachi. Marketing Faisal Ali Shaikh
18 Network of Organizations Working with People with Disabilities (NOWPDP) Construct Salary and Compensation Plan for NOWPDP. Human Resources Management Javeria Baig
19 Network of Organizations Working with People with Disabilities (NOWPDP) NOWPDP BRAND BUILDING
1. Research for NOWPDP's Communications
2. Develop a youth engagement campaign
3. Research & Strategy for NOWPDP's Merchandise
Human Resources Management Shiraz Ahmed
20 Network of Organizations Working with People with Disabilities (NOWPDP) Developing an opportunities portal for self employment. Marketing Ekhlaque Ahmed
21 Network of Organizations Working with People with Disabilities (NOWPDP) Developing a job portal for persons with disabilities. Human Resources Management Javeria Baig
22 Network of Organizations Working with People with Disabilities (NOWPDP) Design Vocational Training for Persons with Disabilities(PWDs). Human Resources Management Afshan Rauf
23 JS Bank Limited Conduct detailed financial, social & environmental feasibility of JS Bank. Finance Tazeen Arsalan
24 Hashwani Group Digitalization of HR Activities. Human Resources Management Javeria Baig
25 Venture Pharmaceuticals(Pvt.) Limited Design strategies to increase overall business of venture pharmaceuticals(Pvt) Limited. Marketing Saeed ur Rehman
26 King Chemical Corporation Design the launch strategies for men's deodorants. Marketing Ekhlaque Ahmed
27 Gresham's Eastern Pvt. Limited Design effective strategies of marketing for boilers in Oil & Gas Industry. Marketing Afzal shahabuddin
28 Gresham's Eastern Pvt. Limited Finding out the causes of the decline in sales. Suggesting the ways and strategies to increase the sales ratio. Marketing Afzal Shahabuddin
29 CDC Mutual Fund Industry in Pakistan- Challenges faced and their solutions in light of global practices. Finance Tazeen Arsalan
30 Al-Hilal Foods Research on Nutrition, healthy and hygienic food service in offices. Marketing Faisal Ali Shaikh
31 Medline Technologies (Pvt.) Limited Development of departmental SOPs and new HR policies, revision and implementation of existing HR Policies and SOPs. Human Resources Management Afshan Rauf
32 Medline Technologies (Pvt.) Limited Employer Branding- identifying new and unforeseen organizational challenges. Human Resources Management Afshan Rauf
33 United Nations Development Programme - UNDP Analysis of employment opportunities for vulnerable youth in boutiques in Major Retail Zones in karachi. Human Resources Management Erum Zaidi
34 HBL Develop a Talent Retention Plan at entry and middle management level of the company. Human Resources Management Erum Zaidi
35 Engro Corp To conduct a census of total potential customers with regard to Food Services Human Resources Management Erum Zaidi
36 Habitt A comprehensive competitive analysis on establishing competitive brands. Marketing Amber Raza
37 Habitt To conduct a research to gauge customer buying experience. Marketing Ekhlaque Ahmed
38 NBP Strategies for increasing Banking Population in Pakistan. Finance Kamran Rabbani
39 Gorey International To analyze the market potential of Hygiene Disposable Razor for male segment in Karachi. Marketing Amber Raza
40 Date Juice To create market awarness campaign for Date Juice. Marketing Naveed Ilyas
41 ZONG CMPAK LTD Detailed in depth analysis of mobile usage among university students. Human Resources Management Afshan Rauf
42 ZONG CMPAK LTD Design vendor appraisal system Logistics & Supply Chain Management Moinuddin Ali Khan
43 Ideas by Gul Ahmed Improving supply chain at Gul Ahmed using Lean Sigma Practice. Logistics & Supply Chain Management Moinuddin Ali Khan
44 Market Research Tuna Fish supply chain management at Gawadar case study. Logistics & Supply Chain Management Moinuddin Ali Khan
45 Market Research Risk management strategies in Food and Beverage Industries.Bar BQ and other selected Industry case study. Logistics & Supply Chain Management Moinuddin Ali Khan
46 CPEC Coal Stock yard management at Port Qasim of a CPEC Project. Logistics & Supply Chain Management Moinuddin Ali Khan
47 Unilever Suppliers Packaging Material & Green Supply Chain study of Unilever Suppliers. Logistics & Supply Chain Management Moinuddin Ali Khan
48 IoBM Solar Project- Green Initiative of IoBM. Logistics & Supply Chain Management Moinuddin Ali Khan
49 Agility Logistics Pvt Ltd. Competency Profiling/Mapping:
Build competency framework and
measure current competency level of employees
Human Resources Management Javeria Baig
50 Eye Sight Trust Awareness and fundraising campaign about the aim and objective of Eye sight trust. Marketing Ekhlaque Ahmed
51 Agha Khan University Hospital Conduct a research to figure out the loop holes in AKU Management Trainee Program. Human Resources Management Erum Zaidi
52 PharmEvo (Pvt.) Ltd Comparative Analysis of Drug(Augmentin) Pricing Policy in Pakistan. Marketing Amber Raza

Sr. No Company Name Project Details Department Faculty
1 Aman Foundation  Conduct a research to gain an insight on what factors an organization considers when developing a CSR initiative, How does it identify social sector organizations based on its CSR objectives, primarily
● Banking
● FMCGS
● Pharma
● Corporates
● Textile
Marketing Afzal Shahabuddin
2 Pizza Hut Conduct a comparative analysis of Pizza Hut and its competitors  to figure out the reason for decline of its market by analyzing its Channels and Marketing strategies. Marketing Atif Rafeeq
3 Cheetal Technology Design a plan to decrease accidental rate by providing an accurate warning signals for approaching train and make people alert if any train is within the warning range. Marketing Open
4 Network of Organizations Working with People with Disabilities (NOWPDP) Develop Strategy for Merchandise.
NOWPDP would like to create a merchandise brand to showcase the various skills of persons with disabilities.
Marketing Saeed ur Rehman
5 Network of Organizations Working with People with Disabilities (NOWPDP) Conduct a research on Employability and Opportunities for young persons with disabilities interviews, compiling data, and organizing workshops and conferences pertaining to the research. Human Resources Management Afshan Rauf
6 Network of Organizations Working with People with Disabilities (NOWPDP) Identify and reach out to new organizations who could be potential employers for persons with disabilities. Human Resources Management Afshan Rauf
7 Network of Organizations Working with People with Disabilities (NOWPDP) To work for the project Yaqeen (Self-employment) which includes identifying potential PWDs interested in starting their own business and making business plans. Marketing Moazzam Hussain
8 Torch Office Furniture Construct a Marketing Plan which comprises of Industry analysis, key challenges within the Industry and overall assessment of 4Ps and service level of the Industry. Marketing Saeed ur Rehman
9 Block Chain Tech (Pvt) Ltd.            Part of Planet N Group A feasibility report to determine the acceptance and viability of common platform of loyalty programs. Marketing Amber Raza
10 Tez Financial Services Conduct a research to assess the demand for nano credit, which would help Tez develop its product development/launch strategy. Marketing Faisal Ali Shaikh
11 Bush Boake Allen Pakistan (Pvt) Ltd Identify how production can be increased with existing resources. Formulate succession planning and make job description of organization profile & management process Marketing Afzal Shahabuddin
12 Gadoon Textile Mills Limited Formulate a robust strategy to keep itself on the edge from its competitors in accordance with the socio-economic outlook of country Marketing Nawaz Ahmed
13 Allied Rental Modaraba – (CAT Rental Store) Study and Analyze Cranes Market in Pakistan (Excluding Tower/ Building Cranes/Port Cranes) Marketing Afzal Shahabuddin
14 Charter of Compassion Design Marketing Plan to equip children of all ages with basic education and empower them with skills that will speed up their learning. Marketing Dr. Aamir Saeed
15 DATALOG – www.datalog.pk Conduct market survey and identify the IOT Solution needs of different market segments. These segments are:
1. Oil and Gas
2.  Solar Energy
3. Water Management
4.  Manufacturing – Production Monitoring
5. Warehousing / Logistics
Marketing Naveed Ilyas
16 Patients’ Welfare Association Civil Hospital Karachi Conduct a research based marketing plan & strategy to make PWA a brand. Marketing Amber Raza
17 Gorey International Design the brand element for Hygiene razor of Gorey International and formulate a positioning strategy, brand essence and product launch & campaign. Marketing Amber Raza
18 Nutra Lake Healthcare Conduct detailed research for launching the dietary supplements. Marketing Amber Raza
19 GFK Pakistan Design a detailed job description and specification under the supervision of HR’s representative. Marketing Faisal Ali Shaikh
20 GFK Pakistan To make a detailed Consumer Experience Business Plan for GfK Pakistan analyzing competitor analysis along with services which are being offered. Marketing Faisal Ali Shaikh
21 The Sohail Zindani Company To set up Pakistan’s first ever Speaker Bureau. The objective of the bureau is highlight top-class Pakistani speakers, along with a scope / prospect of having international trainers on the same panel. Human Resources Management Javeria Baig
22 Telemart Conduct a study of overall E-commerce industry of Pakistan :
1. Most selling Products/Categories
2. Threats to the industry
3. Opportunities for growth
4. Future of online shopping in Pakistan
5. Comparison with E-commerce industry of other countries (USA, UK & India)
6. Recall of Telemart
7. Analysis of major e-commerce players of Pakistan.
Marketing Dr. Aamir Saeed
23 Sukoon.com.pk Design a pricing strategy for Sukoon.pk and to introduce a ‘phygital’ model of Sukoon where we leverage local hardware store. Marketing Dr. Aamir Saeed
24 Jang Media Group To conduct a research analyzing how Digital Media is taking over on Print Media. Marketing Afzal Shahabuddin
25 Nutra Lake Healthcare Conduct detailed research on maternal care herbal products and design awareness campaign for the benefit of the products.
Target market:
1. Married Females
2. Obs/Gynecologist
3. Dermatologist
Marketing Nawaz Ahmed
26 COPHC Pre-feasibility report on Heavy Metal Recycling. Marketing Faisal Ali Shaikh
27 E-Agro Pvt Ltd Design a marketing plan and conduct a consumer buying and media channel survey in different areas of Karachi for launching of retail store. Marketing Moazzam Hussain
28 10xC (Private) Limited Conduct a research which will entail the task of preparing a detailed data base information. The research may entitled to Startups eco system, Companies, Angel Investors, Universities, New technological trends and Incubators. Marketing Moazzam Hussain
29 Pioneer Distributor Pre-Feasibility report on acquiring distribution of local or foreign companies in pharmaceutical and consumer goods category. Marketing Nawaz Ahmed
30 Pioneer Distributor Feasibility report  towards expansion by setting up a manufacturing facility of pharmaceutical and OTC products in Karachi. Marketing Nawaz Ahmed
31 Unipedia Edtech (PVT) Ltd. Develop  Brand Positioning strategies for Unipedia. Marketing Dr. Aamir Saeed
32 COPHC Pre- Feasibility report on Coal Industry. Marketing Moazzam Hussain
33 Amir Adnan - Shapar (Pvt.) Limited Conduct a research on industry practices relating to education and compensation structures of sales force in retail industry. Human Resources Management Javeria Baig
34 Burger King Design strategies to regain market share by doing comparative analysis. Marketing Naveed Ilyas
35 Engro Corp Create brand awareness, formulate promotion, channel strategy, digital strategy for other allied agriculture inputs like Seeds and Pesticides. Marketing Naveed Ilyas
36 Toyota Indus Motor Company Prepare Sales Standard Operating Procedure Manual ( Application Part-2 ) Marketing Naveed Ilyas
37 Mandi Express Create, execute and optimize marketing campaigns by using data analytics, google and face book analytics for organic products. Marketing Naveed Ilyas
38 TPL Holdings Pvt Ltd Design the following:
1. Learning & Development Dashboard  (Training record)
2. Learning & Development Manual
Human Resources Management Javeria Baig
39 TPL Holdings Pvt Ltd Design and Implement Learning Management System (LMS) Human Resources Management Javeria Baig
40 Ehtesham Packages Design Management Trainee program Marketing Saeed ur Rehman
41 Ehtesham Packages Design the following;                                                                           1. Job description and K.P.I 's for those job designations.  2. Design quarterly evaluation forms. Human Resources Management Shiraz Ahmed
42 Dollar Industries Private Limited Extensive research on benchmarking training & development policies & procedures, departmental structures, interventions, relevant vendors including technical and non-technical, budgeting, TNA methodologies, staff profiling and result oriented T&D practices of manufacturing industry (SME to large companies). Marketing Saeed ur Rehman
43 MARCH DESIGN To reinvigorate existing marketing plan with activation planning at schools & universities across Pakistan), & creating an operational plan (leading to fool-proof data, inventory, & personnel management) given our existing resources. Marketing Atif Rafeeq
44 Horizon Pakistan Develop the following;
1) Career Path
2) Promotion Policy
3) Succession Planning
4)  Employer Branding
Marketing Afzal Shahabuddin
45 Ismail Industries Limited (CandyLand, Snack City & Bisconni) Develop comprehensive HR strategy for strengthening the employer branding of Ismail Industries. Human Resources Management Shiraz Ahmed
46 Sync & Secure Design  Marketing & Promotion strategy to address planning and execution of chosen growth strategies. Marketing Atif Rafeeq
47 SMEDA Impact of CPEC on Netting Industry Finance Kamran Rabbani
48 NBP Market Study of Islamic House Financing Finance Kamran Rabbani
49 NBP Loan Feasibility for doctors’ in Pakistan Finance Kamran Rabbani
50 IoBM Advisor on 'Techno-commercial appraisal of 30 KW Rooftop PV at CBM Building at IoBM - Modelling Load-to-Generation and Economic and environmental Rewards' Finance Muhammad Arsalan
51 CDC Design and Development of a Shariah Compliant Stock Trading (from deferred to ready settlement of trades) Finance Muhammad Arsalan
52 SMEDA Impact of CPEC on Auto Parts Manufacturing Industry Finance Kamran Rabbani
53 SMEDA Prefeasibility report on Production House Finance Kamran Rabbani
54 Market Research Study for the implementation of jit -inventory management system in NCB industry Logistics & Supply Chain Management Adeel Shah
55 Market Research Implementation of tqm strategy  for the improvement in parts supply  system in for  NCB industry Logistics & Supply Chain Management Adeel Shah
56 Market Research ISO certifications for lab to help boost market study; case study development Logistics & Supply Chain Management Adeel Shah
57 Market Research Feasibility of reviving Pakistan steel  through supply chain and operation of its Billet Mill Logistics & Supply Chain Management Adeel Shah
58 K-electric K-electric supply chain demand management to consumption process for material management Logistics & Supply Chain Management Adeel Shah
59 Market Research Assessment of supply chain disruption at KPT & Port Qasim Logistics & Supply Chain Management Sheikh Abdul Qadir
60 Market Research Assessing the  characteristics of effluent flowing along cbm and its effect on supply chain of fisheries Logistics & Supply Chain Management Sheikh Abdul Qadir
61 Market Research Analyzing  supply chain export potential of local cement industry and estimating forecasts Logistics & Supply Chain Management Sheikh Abdul Qadir
62 Market Research Analyzing price trends of Ferro Alloys and determining safety stock levels for people steel mill Logistics & Supply Chain Management Rashid Qutub
63 Market Research Assessment of green supply chain management practices & effect on export in a  selected leather industry and benchmarking with neighboring country Logistics & Supply Chain Management Rashid Qutub
64 Market Research Sustainability assessment of palm oil import by a local industry Logistics & Supply Chain Management Rashid Qutub
65 Market Research Analyzing supply chain hurdles in export of rice. Case study development Logistics & Supply Chain Management Rashid Qutub

Sr. No Company Name Project Details Department Faculty
1 Shield Corporation Limited A comprehensive research & market study aimed at getting market insights for Adult Diapers & Incontinence Diapers Marketing Saeed ur Rehman
2 Ehtesham Packages Study of market size of packaging material in term so printed boxes and self-adhesive labels in FMCG and Food ,pharmaceutical and lubricate industry in Karachi. Marketing Amber Raza
3 Energy Solutions (Pvt) Limited How to improve customers perception regarding Turkish products even though they are as good (even better) as products sourced from UK, USA, EU etc? Marketing Saeed ur Rehman
4 Energy Solutions (Pvt) Limited How to jump start a new gas generator in a market where only two brands virtually cater to hundred percent of industry’s requirements? Marketing Naveed Ilyas
5 Eye Sight Trust Awareness and fund raising campaign about the aim and objective of Eye sight trust Human Resources Management Javeria Baig
6 Meezan Bank Limited Awareness and Preferences regarding Islamic banking in the General Public Marketing Naveed Ilyas
7 Meezan Bank Limited Research on public perception regarding Auto Financing in Islamic Banks. Marketing Naveed Ilyas
8 Meezan Bank Limited How to Convert from OTC to Mobile Wallet Finance Misbah Iqbal
9 ICCBS Design a comprehensive marketing,outreach and communications plan for incubator. Marketing Naveed Ilyas
10 ICCBS Develop Training Need Analysis and Learning and Development program for new businesses Human Resources Management Afshan Rauf
11 Vocational Training Centre (girls) Korangi 4 Market Analysis, identification of new training programs, (skills in demand) and their marketing strategies. Human Resources Management Afshan Rauf
12 NAFA Gauge the market of investment products available in Pakistan and identify potential of new Investment products to be introduced. Marketing Naveed Ilyas
13 Liquico, ‘Clean Water for Everyone’ – Water Filtration Company Complete a market study to capture the following intelligence; Extent of  water problems with drinking water in Pakistan, total market size, demographics, geography, competitor analysis, business plan, sales and distribution strategy, potential partners, pricing analysis and product positioning recommendations. Marketing Ekhlaque Ahmed
14 Oil Purification Systems, Inc Develop a Business Plan and conduct a detailed market research for launching its products in South East Asian Market. Marketing Amber Raza
15 Shield Corporation Limited Develop the HR Business Policies; Whistle Blowing policy, Fraud Detection & Anti-corruption policy & Policy for termination of employee. Human Resources Management Afshan Rauf
16 Nestle Pakistan Ltd. A detailed survey of Karachi customers across various channels to gauge the efficiency & effectiveness of distribution services to trade. Marketing Ekhlaque Ahmed
17 GFK Pakistan Technical Consumer Goods (TCG) Market Mapping Analysis-Census Study. Marketing Faisal Ali Shaikh
18 GFK Pakistan Develop a detailed Job description and job specifications for GFk Pakistan. Marketing Open
19 GFK Pakistan The project will involve creation and revision of Company’s policy manual. Marketing Faisal Ali Shaikh
20 NED   Date Juice An in depth research on New Product development. Marketing Naveed Ilyas
21 Mother Care Assessment of Field Force (Karachi Region) to assess  team’s working, conduct a survey to identify issues and then propose solutions for better performance to eventually reflect on company’s sales. Marketing Saeed ur Rehman
22 Mother Care Assessing the market position of Mothercare (Pakistan) vis-a-vis the Baby Care segment, Studying the potential of the Baby Care segment, current trends, forecasting future trends and the possibilities for Mothercare (Pakistan). Marketing Saeed ur Rehman
23 Agha Khan University Hospital Research on market practices on diversity in related and unrelated organisations. Summarise current practices within the institution and Propose innovative methodologies of including diversity in workplace based on current findings. Human Resources Management Javeria Baig
24 Soneri Bank Limited Introduce new and innovative product & services. The product should be distinct and developed by understanding the existing market scenario and analysis. Marketing Amber Raza
25 Soneri Bank Limited A digital strategy should be proposed for the bank which is unique from the current market and should have digital incentive campaigns.The project should have the assimilation of our brand promise “Roshan Har Qadam!” Marketing Faisal Ali Shaikh
26 Soneri Bank Limited Introduce a CSR policy for the bank by reviewing the previous years’ and existing CSR activities and devise the future action plan for the same. Human Resources Management Javeria Baig
27 USAID The companies (asset backed securitization) rules Pakistan Finance Kamran Rabbani
28 Shield Corporation Limited Develop  HR Strategies; Policy for Health & Safety and Succession Planning policy. Human Resources Management Shiraz Ahmed
29 Krypton Energy Research on new  market entry with: Further product enhancement, Investor grade business plan and Strategic partner development Marketing Afzal Shahabuddin
30 MotelsPk.com This Captone engagement is for
1. Research consumer needs, preferences
2. Partners identification and concept discussion
3. Complete business model development
4. Revenue and financial forecasting
5. Investment and ROI calculation
6. Go to market strategy
Marketing Afzal Shahabuddin
31 Blitz Advertising Pvt. Ltd Strategies for developing an Effective HR Management System. Taking the system towards functionality, identifying loopholes, making suggestions for improvement, user acceptance and training. Human Resources Management Afshan Rauf
32 Pepsi Co. Inc The idea is to analyze the sales patterns, SKU wise historical sales for profitable SKUs, fluctuations in SKU wise sales and to better understand the safety stock and other related warehouse KPIs. Marketing Ekhlaque Ahmed
33 National Foods PVT. LTD In depth Comparative Market Research of National Foods-Jams and Jellies with its competitor Mitchells. Marketing Afzal Shahabuddin
34 Fin tech Research Project on Mobile Payments for emerging markets. Marketing Amber Raza
35 COPHC Indepth anylsis on Petrochemical Industry. Marketing Afzal Shahabuddin
36 Pirani Group of companies Study to increase Productivity through better Supply Chain Management and Quality Management strategies of Motor Cycle Manufacturer Logistics & Supply Chain Management Supply Chain
37 Market Research Improving Supply Chain Management through Environmental compliance – Study, Analysis & Recommendations Logistics & Supply Chain Management Supply Chain
38 Market Research Application of Halal in Supply Chain Management Logistics & Supply Chain Management Supply Chain
39 Market Research  Developing cold Chain for Increasing fish supply Logistics & Supply Chain Management Supply Chain
40 Market Research Analyzing Prospect of Digital Technology in Agriculture – to increase Supply Chain – Bench marking best practices Logistics & Supply Chain Management Supply Chain
41 Crescent Steel Life cycle assessment of Pipe material for water, oil & gas – Large diameter pipes Logistics & Supply Chain Management Supply Chain
42 Market Research Companies motivation to promote OSHA – through the supply chain Logistics & Supply Chain Management Supply Chain
43 Crescent Steel Supply Chain of Pipeline material issues and best practices. Logistics & Supply Chain Management Supply Chain
44 Market Research Research on Pak Afghan transit issues. Logistics & Supply Chain Management Supply Chain
45 IoBM Implementation of ISO 50001 to Solar Project IoBM (Energy Management) Logistics & Supply Chain Management Supply Chain
46 Gawadar Port Application of Supply Chain securities -Port Management Logistics & Supply Chain Management Supply Chain

Sr. No Company Name Project Details Department Faculty
1 Dany Technologies Strategies for international marketing and sales processes design for the same. Marketing Dr. Aamir Saeed
2 Television Media Network(Express News) To identify the net reach of channel to identify target groups of TV viewers and channel ratings as per target groups. Marketing Dr. Aamir Saeed
3 Medicam Study of market dynamics of toothpaste industry and preparing a line extension plan for Medicam Marketing Dr. Aamir Saeed
4 ICI Pakistan To design a platform on which customer can openly give their feedback or lodge any complaints. Marketing Ekhlaque Ahmed
5 Coke Identification of strategic issues in gaining market share and preparing recommendation. Marketing Ekhlaque Ahmed
6 Pepsi Co. Inc Coverage and route identifying opportunities and relist PJP. Marketing Ekhlaque Ahmed
7 COPHC To conduct the industrial review analysis comprehensive business report for Gawader free zone on various industries of Pakistan. Marketing Ekhlaque Ahmed
8 COPHC To conduct the industrial review analysis comprehensive business report for Gawader free zone on various industries of Pakistan. Marketing Ekhlaque Ahmed
9 Tullo Consumer insight and retail survey for an optimal brand positioning. Human Resources Management Erum Zaidi
10  Leopard Courier Issues with Job satisfaction of Senior Manager. Human Resources Management Javeria Baig
11 Liaquat National Hospital Process mapping of  activities of different depts. and preparing SOPs and JDs. Human Resources Management Javeria Baig
12 M&P Process mapping and SOP development of core activities. Human Resources Management Javeria Baig
13 Charter of Compassion Identification of problems faced by women and find a feasible solution through entrepreneurship. Marketing Kausar Saeed
14 ICI Pakistan Feasibility for introducing new products in chemical division a project of industry research Marketing Kausar Saeed
15 Ernst & Young Ford Rhodes Marketing plan and branding strategies to set the company as an HR service provider. Marketing Kausar Saeed
16 Reckitt & Benckiser Preparing a case of pharmacy detailing for R&B products to influence the pharmacies to recommend their OTC products to consumers. Marketing Kausar Saeed
17 Television Media Network(Express News) To identify the personification of Express News liking and disliking and how to improve. Marketing Saeed ur Rehman
18 COPHC To conduct the industrial review analysis comprehensive business report for Gawader free zone on various industries of Pakistan. Finance Tazeen Arsalan
19 COPHC To conduct the industrial review analysis comprehensive business report for Gawader free zone on various industries of Pakistan. Finance Tazeen Arsalan
20 Blitz Advertising Pvt. Ltd Consumer preference study for food and beverage industry. Study of purchasing patterns and preferences of consumers. Marketing Ekhlaque Ahmed
21 QnE Marketing plan for online grocery start up. Marketing Ekhlaque Ahmed
22 Dany Technologies Market analysis and feasibility for opening 100 exclusive stores for its exclusive products. Human Resources Management Erum Zaidi
23 UBL Marketing plan for Wiz Prepaid cards. Human Resources Management Erum Zaidi
24 Engro Corp Public welfare development project to hire disabled people. Human Resources Management Erum Zaidi
25 TCS E-Com (Pvt.) Ltd Examine the current workforce  and develop means to employee more female employees to improve work efficiency. Human Resources Management Erum Zaidi
26 Hashwani Group Process mapping of different activities of different depts. and preparing SOPs and JDs. Human Resources Management Javeria Baig
27 Hashwani Group Marketing study and strategy development of IQF. Marketing Saeed ur Rehman
28 Hashwani Group Study of supply Chain management for IQF. Marketing Saeed ur Rehman
29 Blitz Advertising Pvt. Ltd Consumer preference study for food and beverage industry. Study of purchasing patterns and preferences of consumers. Marketing Saeed ur Rehman
30 CDC Reasons for low investor base in capital markets of Pakistan. Finance Tazeen Arsalan
31 Hashwani Group Study of supply Chain management for IQF (Individually quick and frozen-fruits and vegetables) products at Hashwani Group. Logistics & Supply Chain Management Moinuddin Ali Khan

Sr. No Company Name Project Details Department Faculty
1 Eye Sight Trust Awareness and fundraising campaign about the aim and objective of Eye Sight Trust. Marketing Ekhlaque Ahmed
2 GSK Supply chain SOP for inventory and ware housing. Marketing Ekhlaque Ahmed
3 CDC Stock market investment trends and comparison with international benchmark & bond market risk and return analysis. Finance Tazeen Arsalan
4 CDC Risk and return analysis of mutual funds. Finance Tazeen Arsalan
5 JS Bank Limited Ranking of Pakistani industries  and impact of JS Group on economy of Pakistan. Finance Tazeen Arsalan
6 NBP Identify most widely used products offered in Islamic banking and the marketing elements used to promote them. Devise strategies  for corporate and Islamic banking window. Finance Kamran Rabbani
7 Charter of Compassion Women Empowerment-Socially and economically empower females and encourage them to initiate their own ventures. Marketing Kausar Saeed
8 TCS E-Com (Pvt.) Ltd To explore and recommend best industry HR practices being followed by local and international companies. Human Resources Management Erum Zaidi
9 Askari Bank Ltd Comparative analysis of Corporate banking in Pakistan and strategies to improve services at Askari bank. Marketing Ekhlaque Ahmed
10 Television Media Network(Express News) To identify the net reach of channel to identify target groups of TV viewers and channel ratings as per target groups. Marketing Ekhlaque Ahmed
11 Ehtesham Packages Make feasibility report for a reel to reel Label Printing machine with online additional option. Marketing Kausar Saeed
12 Ehtesham Packages Analysis of the current market size, potential customer and their volumes, SKU’s (with samples) and prices of reel to reel Label Printing Machine. Marketing Kausar Saeed
13 Pharma Industry Issue of raw material local production. Marketing Ekhlaque Ahmed
14 Abbott
Pharmaceuticals
Impact of Line extension of selected consumer division’s products. Marketing Atif Rafeeq
15 ZONG CMPAK LTD To conduct a research in the SEC A, areas of Karachi to find positioning of Zong after its rebranding. Marketing Atif Rafeeq
16 ZONG CMPAK LTD To conduct a research in the SEC B, areas of Karachi to find positioning of Zong after its rebranding. Marketing Atif Rafeeq
17 ZONG CMPAK LTD To conduct a research in the SEC C, areas of Karachi to find positioning of Zong after its rebranding. Marketing Atif Rafeeq
18 Qindeel Academy Develop a donor-action plan: social,develop accounting control, and teach the school staff recording of expenses. Develop awareness campaigns Human Resources Management Javeria Baig
19 Unity Group of Companies Identify cooking oil brands available (SKU-wise) at different sales points (Hyperstar, Imtiaz, Metro and normal retail outlets), Local (Dalda, Habib, Eva, Meezan, Kissan, Barkat, Molvi) and International brands (Coroli and Alpha). Marketing Naveed Ilyas
20 Unity Group of Companies To make job descriptions of entire organization, job profiles and performance management process. Human Resources Management Erum Zaidi
21 Agro Processors & Atmospheric Gases Market Analysis & Product Launch, Analyze the Sauces Market in Pakistan.  Propose a comprehensive product launch plan for Ketchup & Mayonnaise in the Karachi market. Marketing Atif Rafeeq
22 CPEC Export potential of Pakistani products and impact of China Pakistan Economic Corridor (CPEC) on Logistic operation and significant aspects  of Logistic   in CPEC Projects. Logistics & Supply Chain Management Sheikh Abdul Qadir
23  Leopard Courier Conduct consumer insight surveys and improvement surveys and find out the impact and effects  before and after , SWOT analysis and mystery shopping surveys. Marketing Naveed Ilyas
24 GFK Pakistan Market & consumer acceptance of HTC brand in the market. Marketing Atif Rafeeq
25 NAFA Detailed analysis of Mutual Funds investors profile in Pakistan and design Marketing Plan. Marketing Naveed Ilyas
26 APEX Export potential of Pakistani products. Marketing Naveed Ilyas
27 Market Research An industry research project  on Millennial turnover. Human Resources Management Javeria Baig
28 Market Research An industry research project  on recruitment analytics. Human Resources Management Javeria Baig
29 APEX Export potential of Pakistani products. Marketing Kausar Saeed
30 Ideas by Gul Ahmed To identify the need of Employee Engagement and its implementation in Gul Ahmed Textile Mills and reasons  for staff turnover. Human Resources Management Javeria Baig
31 Pepsi Co. Inc Indirect distribution focus to identify the compliance gaps in system and bridge this gap with awareness as well as innovative solution. Present insights for HHT implementation and create an effective HHT implementation plan. Marketing Ekhlaque Ahmed
32 Pepsi Co. Inc Coverage and Route Storming: identifying opportunities on route and re-list PJP on identified route establishing the insights through properly identifying coverage opportunities for all 3 brands with customer feedback. Marketing Ekhlaque Ahmed
33 HBL Talent Development programs - To evaluate talent development practices in the industry Human Resources Management Erum Zaidi
34 MySehat.pk Design a loyalty program for MySehat.pk which will provide its users with discounts and deals on various health related vendors (Gyms, Life Insurances, and Eateries etc.) Marketing Naveed Ilyas
35 HBL To evaluate/gauge the effects of traditional audit practices in Banking Industry. Finance Tazeen Arsalan
36 Alpha Container Industries Pvt. Ltd Proper placement of workforce is also required, with details either  our workforce are working up to its potential or not. Human Resources Management Javeria Baig
37 Getz Pharma To develop a strategy for successful penetration of the consumer healthcare market with existing range of OTC products. Marketing Kausar Saeed
38 Dynatis International & Red Communication &Arts Find out the communication, retail and distribution channel become the number 1 brand in the country. Marketing Kausar Saeed
39 HBL Analyze how kids relate with HBLM Club.  How to attract the influencer- kids and decision makers-parents towards its products. Marketing Atif Rafeeq
40 Charter of Compassion Toolkit development and coaches training. Human Resources Management Javeria Baig
41 Engro Corp New channels and market identification for new products. Human Resources Management Erum Zaidi
42 CPEC Potential of Pakistan industries Finance Tazeen Arsalan
43 HBL Pre-feasibility report on Gender diversity Human Resources Management Erum Zaidi
44 Hinopak Motors Limited Recommendation for improvement in warehouse system and facilities at Hinopak in line with business process Re-engineering Logistics & Supply Chain Management Sheikh Abdul Qadir
45 Lucky Cement Suggestion for the appropriate disposal of coal ash. Logistics & Supply Chain Management Sheikh Abdul Qadir
46 Bar BQ Tonight Market analysis on  food industry Logistics & Supply Chain Management Sheikh Abdul Qadir
47 Market Research Lean six sigma applications in textile industries Logistics & Supply Chain Management Moinuddin Ali Khan
48 Market Research End to End supply chain management in textile industries Logistics & Supply Chain Management Moinuddin Ali Khan
49 Market Research Solar project of Institute of Business Management (Iobm) Logistics & Supply Chain Management Moinuddin Ali Khan
50 Market Research Moving a Pharmaceutical company to 4.0 Level Logistics & Supply Chain Management Moinuddin Ali Khan

Sr. No Company Name Project Details Department Faculty
1 Blitz Advertising Pvt. Ltd Conduct a retail and sales audit of FMCG in karachi. Marketing Saeed ur Rehman
2 Appylink 360 Create an online platform of doctors and health specialist for patients. Marketing Saeed ur Rehman
3 Merck Pharma Analyze vitamin-E market and make benefit strategies. Marketing Saeed ur Rehman
4 Blitz Advertising Pvt. Ltd Conduct a retail and sales audit of Roh Afza in Karachi. Marketing Ekhlaque Ahmed
5 Pizza Hut Design Digital marketing strategy for pizza hut. Marketing Ekhlaque Ahmed
6 GSK Supply chain SOP for inventory and warehousing. Marketing Ekhlaque Ahmed
7 Zack Services Industry research and marketing plan for cheese market in Pakistan. Marketing Ekhlaque Ahmed
8 Merck Pharma Analyze the factors that trigger the doctor to prescribe certain medicines. Marketing Ekhlaque Ahmed
9 COPHC Prefeasibility report on Palm Oil Industry in Pakistan. Marketing Ekhlaque Ahmed
10 Abbott
Pharmaceuticals
Measuring the cannibalization impact within the pain category of Abbott. Marketing Atif Rafeeq
11 HBL Research on reasons for large no. of non-banking population and opportunity exist in the market. Marketing Atif Rafeeq
12 KFC Improving the overall restaurant excellence with respect to consumer insight. Marketing Atif Rafeeq
13 Abbott
Pharmaceuticals
To capture the post launch lesson of marketing campaign for Mospel. Marketing Atif Rafeeq
14 Tata Best Foods Marketing plan for tata best food. Marketing Dr. Aamir Saeed
15 Askari Bank Ltd Analysis of current power sector, future trend and benefits. Marketing Dr. Aamir Saeed
16 Getz Pharma Develop strategy for successful penetration in the health care for OTC products. Marketing Dr. Aamir Saeed
17 Eye Sight Trust Fundraising and awareness campaign about the aim and object of eye sight trust. Marketing Dr. Aamir Saeed
18 Charter of Compassion Introduce comparison education. Marketing Kausar Saeed
19 Askari Bank Ltd Cash Management Services offering and GAP analysis. Marketing Kausar Saeed
20 CDC Study on stock market Investment. Finance Tazeen Arsalan
21 HBL Perception of customer towards Islamic Banking and strategies for corporate and Islamic Banking window. Finance Tazeen Arsalan
22 CDC Stock market investment trends and comparison with international benchmark. Finance Tazeen Arsalan
23 COPHC Pre-feasibility report on Indutries of Pakistan. Finance Tazeen Arsalan
24 Charter of Compassion Cricket training to young players in underserved & marginalized communities. Human Resources Management Javeria Baig
25 Charter of Compassion Collaborative Library Project (CLP) Human Resources Management Javeria Baig
26 Market Research Industry Research Project on Cash on Delivery (COD). Human Resources Management Javeria Baig
27 Hashwani Group Construct Promotion and Succession Planning Policy. Human Resources Management Javeria Baig
28 GSK Supply chain SOP for inventory and ware housing at GSK Logistics & Supply Chain Management Moinuddin Ali Khan

Sr. No Company Name Project Details Department Faculty
1 Unilever, Engro, HBL, Pepsico, PTCL Traces of Company Strategy for Bottom of Income Pyramid in Pakistan Marketing Dr. Aamir Saeed
2 Premier Agencies Prepare Premier brand products market feasibility report. Marketing Dr. Aamir Saeed
3 ZONG CMPAK LTD Repositioning in two top areas/segments Marketing Ekhlaque Ahmed
4 SoGo Design Brand positioning Strategies for Sogo Products. Marketing Dr. Aamir Saeed
5 Jaffer Business Systems Design strategies for Customer Services business. Marketing Ekhlaque Ahmed
6 AutoCom Design Internal & External Brand Positioning Strategies. Marketing Dr. Aamir Saeed
7 Orient energy Construct HR Manual/ Survey of Competitive Salary Human Resources Management Javeria Baig
8 UBL Design Business Strategies for Prepaid cards. Human Resources Management Erum Zaidi
9 Dadex Design Business Revival Strategies for Dadex. Marketing Saeed ur Rehman
10 Premier Agencies Application of Lean principles to Distribution Logistics & Supply Chain Management Moinuddin Ali Khan/Ekhalque Ahmed
11 Premier Agencies Design Sales Force retention Strategies. Human Resources Management Javeria Baig/Ekhlaque Ahmed
12 PharmEvo (Pvt.) Ltd Improving Supply Chain/Channel integration Logistics & Supply Chain Management Moinuddin Ali Khan/Ekhalque Ahmed
13 COPHC Development of HR Strategy & Manual Human Resources Management Javeria Baig
14 Nutra Lake Healthcare Develop Marketing Plan and its Execution Marketing Ekhlaque Ahmed
15 Wavetec Develop Marketing Plan and its Execution Marketing Dr. Aamir Saeed
16 Enercon Systems Business Analysis & Competitive Strategy development Marketing Ekhlaque Ahmed
17 Digitz Research on consumer profile and habits for social media. Marketing Ekhlaque Ahmed
18 Engro Corp Women diversity policy and procedure Human Resources Management Erum Zaidi
19 Engro Corp Study of Disabled Educated Professional for Hiring. Human Resources Management Erum Zaidi

Sr. No Company Name Project Details Department Faculty
1 Abbott
Pharmaceuticals
Model transformation from Product to Category Communication: Framework and Concept understanding, issues being faced, suggestions for improvement. Marketing Dr. Aamir Saeed
2 Alhabib
Pharmaceuticals
Analyze and recommend strategies for marketing and sales covering organization’s positioning,  performance of field force. Prepare a marketing plan for pharma division of the company. Marketing Ekhlaque Ahmed
3 COPHC Design and implement a training policy and program for personal and professional development of employees. Human Resources Management Javeria Baig
4 Dabur Market Analysis of new products to be launched.                       Comprehensive study is required along with market analysis in terms of market shares, completion, pricing, communication, distribution, major trends, brand awareness etc. Marketing Dr. Aamir Saeed
5 Dalda Foods Titanium Category: Category Understanding, Gaps identification, Packaging design recommendation, Brand Strategy development, Downstream Innovation Marketing Ekhlaque Ahmed
6 Dalda Foods Riverboat Category-JNSD (Category development, Complete Marketing Mix development and Brand Strategy Development) Marketing Ekhlaque Ahmed
7 Online Distribution
Ltd
A training manual needs to be designed focusing on the following:
Partners Sales Training (Pricing, SKU, Ordering, Product Description, Licensing)
Partners Pre Sales Training (Product Info, Positioning, Solution, Use Case)
Partners Post Sales Training (Order Correction, Order Execution, Order Amendment, Return Material  Authorization Process and SLA)
Marketing Ekhlaque Ahmed
8 Premier Agencies Hankel: How to sell a Hankel portfolio to our customers (shop keepers) when the Principal is not doing enough marketing but Premier can do something extra. Marketing Dr. Aamir Saeed
9 Wavetec   Vendi team to work on various tasks such as:

1.   Help develop brand image of Vendi for target market
2.   Identify key issues faced by consumers and improve product user friendliness
3.   Help develop a smooth distribution channel to make sure inventory KPIs are met
4.   Work on identifying brand ambassadors for each location
5.   Do detailed analysis to identify key SKUs for each location
6.   Come up with innovative ideas to increase sales
7.   Help the company build sustainable processes & expand organically

Marketing Dr. Aamir Saeed

There have been several impactful benefits of Capstone and Experiential Learning projects which can be summarized as under:

  • Industry gets valuable research for their projects.
  • Student's learning and experience of working with deadlines and meeting corporate expectations.
  • Real life issue and how to handle them is also learned by the students
  • Meeting the criteria for Engagement theme of AACSB accreditation.
  • Meeting the strategic goal of implementing experiential learning
  • Student engagement in a competitive and exciting environment of real life projects.
  • Capstone Projects are now enabling students to get direct job offers such as the one from EFU, NAFA, Pepsi Co. and others.
  • Faculty gaining valuable experience of industry issues and projects; especially those who have not worked extensively in the industry.
  • Faculty's lectures have become alive with real life anecdotes and stories of real projects on which they have worked for real companies.
  • Promotion of CBM/IoBM by fulfilling real needs of the industry.
  • Faculty has also started getting individual consultancy offers.
  • Relevance of faculty research with industry issues. Several research papers have now been published using the real life case studies.
  • Establishment of Faculty/IoBM Corporate linkages on one-to-one basis

Poster Presentation

Capstone Poster Exhibition

 

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