BROGUE BUSINESS PLAN

BUSINESS NAME

Brogue

DESCRIPTION

Keeping in step with a world that moves faster each day requires a quick pace and footwear that doesn’t compromise on style, quality or comfort. Brogue is a fledgling business that was inspired by the absence of classic, comfortable and sharp footwear that could take you from the factory floor to the boardroom, from business meetings to social events without compromising on health and comfort for the feet that take us places.

FOUNDER

Izaan Waqar Khan

STORY

We are starting by making hand-crafted shoes. One of our cobbler is working with shoes for over 25 years. We are delighted to share this passion and expert craftsmanship with you, so you too can be initiated into the art of shoemaking.

VISION

Our aim is to be the preferred choice for luxury footwear in the country, with our name being synonymous with best in class for comfort and elegance.

And as the saying goes, good shoes take you to good places, so start your journey with fine footwear from Brogue

VALUE PROPOSITION

Our shoes are constructed from premium quality calf leather, and patented multilayered Italian calf skin soles for absolute luxury, our shoes are the epitome of comfort and class.

Each order is taken on as a new task keeping in mind your aesthetic specifications and allowing you to create your unique style by selecting the upper leather, sole design and colour that suits your needs.

LEGAL STRUCTURE

This business is a sole proprietorship

COMPANY GOALS

Build awareness through different marketing strategies. Attract first-time customers and retaining them by giving great quality shoes. Establish brand loyalty. Achieve targeted sales.

BUSINESS TRAITS

OUR PRODUCTS

Shoes
Formal shoes
Smart casual
Patinas (Hand painted)
Custom made

Marketing Strategy

We will market our product on social media at first to raise awareness about the product like for example on Facebook and Instagram. We will upload a video on these platforms that will show how the shoe is made and how it works.

Target Market

SEC A and B
Corporate sector

Competition

Gomila intersole, tsm&co and TLC

Customer Relationship:

Feedback regarding product quality

Collaboration with celebrities

Cost Structure

Packaging cost
Marketing cost
Raw material cost
Delivery cost
Labour cost

Revenue Stream

Revenue earned through sales of shoes.

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