Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)
undergraduate

Bachelor of Business Administration (BBA)

Department

Business Administration

Level

Undergraduate

The Bachelor of Business Administration program offers a comprehensive overview of business management, delving into essential functional areas. Our curriculum fosters leadership, social awareness, creativity, and innovation, utilizing experiential learning to develop skills in interpersonal communication, teamwork, foreign languages, and managing diversity. Students are equipped to think critically and apply theoretical knowledge to real-world challenges. As a leader in business education, CBM has integrated artificial intelligence into the curriculum to ensure that graduates are prepared for the future horizon.

Graduates of the BBA program consistently demonstrate exceptional personal and professional capabilities, making them highly sought after by industries. Renowned for their versatility and proactive approach, BBA alumni are sought after across diverse sectors, earning recognition as Industry-Ready Professionals. Their strong foundation in business fundamentals, coupled with their practical skills and adaptability, positions them as valuable assets to organizations in various industries.

The BBA curriculum spans four years, encompassing the completion of 144 credit hours, including a mandatory eight-week internship at IoBM-approved firm and an industry-savvy Capstone Project. These projects have become a cornerstone of the bachelor’s program at CBM over the years. To fulfill degree requirements, students must successfully complete 48 courses and maintain a minimum CGPA of 2.5. Students are required to complete 12 general education courses (33 credit hours) in the first four semesters to be eligible to proceed to the fifth semester. By the end of the second year, students need to decide their major from the specializations listed below.

Courses are divided into general education, interdisciplinary, and Core (Major/elective) courses. Muslim students will be required to take a non-credit (NC) course of Quranic Studies in the Summer

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General Education Courses
Course Code Course Title Credit Hours
SSC101 Introduction to Psychology 3
MTH108 Business Mathematics and Statistics 3
COM107 Academic English 3
STA104 Quantitative Techniques in Business 3
REL101 2
COM205 Persuasive & Analytical Writing for Business Communication 3
SSC202 Environmental Studies 3
SSC104 Principles of Sociology 3
PSC302 Ideology and Constitution of Pakistan 2
ENT202 Entrepreneurial Business Operations 3
BIA201 Applications of Information Communications Technologies 3
SSC303 Service-Learning and Civic Responsibility 2
Course Code Course Title Credit Hours
ECO101 Principles of Microeconomics 3
ECO102 Principles of Macroeconomics 3
COM202 Business & Professional Speech 3
ECO417 National and Global Economic Policy 3
LAN30* Foreign Language 3
*Foreign Language Options:
  • 1: Arabic
  • 2: French
  • 4: German
  • 6: Italian
  • 8: Chinese

MTH100 Basic Mathematics ** 

COM010 Intensive English**

(** Remedial non-credit course to be taken by those students who have not been able to reach the desired level of competence in the admission test.)

Students must take a minimum load of twelve credit hours or a maximum load of eighteen credit hours in a semester. In order to obtain the BBA degree in four years, they need to complete twelve courses in a year. A full load of six courses can be taken each in Fall and Spring semesters with an option of remedial courses (failure, improvement, or pre-requisite past courses) for the shortfall in the summer session.

Course Code Course Title Credit Hours
MAN101 Principles of Management  
ACC101 Introduction to Financial Accounting  
MKT202 Fundamentals of Marketing Management  
FIN201 Introduction to Business Finance  
MAN302 Organizational Behavior  
ACC201 Intermediate Financial Accounting  
FIN202 Financial Management  
HRM301 Human Resource Management  
MKT213 Fundamentals of Consumer Behavior  
MAN300 Integrated Management  
LAW303 Legal and Regulatory Environment of Business  
SCM320 Principles of Supply Chain Management  
MKT303 Fundamentals of Sales  
BIA211 Introduction to Business Analytics  
ERP310 Enterprise Resource Planning  
ACC350 Cost and Management Accounting  
ISF101 Introduction to Islamic Banking  
MAN310 Leadership and Business Ethics  
MKT304 Digital Media and Marketing  
ECO417 National and Global Economic Policy  
BIA301 Business Intelligence  
MAN311 Technology & Innovation Management  
MKT305 Fundamentals of Brand Management  
MAN405 Strategic Management  
MKT404 Methods in Business Research  

Specialization

Course code

Course Title

Accounting

ACC591

Capstone Project

Business Intelligence and Analytics

BIA511

Finance

FIN591

Human Resource Management

HRM591

Finance & Banking Electives

ISF591

Logistics and Supply Chain Management

SCM591

Marketing

MKT591

Entrepreneurship

ENP591

First Semester

Course Code

Course Title

Credit Hours

Pre-requisite

SSC101

Introduction to Psychology

3

 

ECO101

Principles of Microeconomics

3

 

MTH108

Business Mathematics and Statistics

3

 

MAN101

Principles of Management

3

 

COM107

Academic English

3

 

ACC101

Introduction to Financial Accounting

3

 

Second Semester

Course Code

Course Title

Credit Hours

Pre-requisite

ECO102

Principles of Macroeconomics

3

       ECO101

STA104

Quantitative Techniques in Business

3

 

REL101

Islamic Studies

2

 

COM205

Persuasive & Analytical Writing for Business Communication

3

       COM107

SSC202

Environmental Studies

3

 

SSC104

Principles of Sociology

3

 

Third Semester

Course Code

Course Title

Credit Hours

Pre-requisite

MKT202

 Fundamentals of Marketing Management 

3

 

PSC302

 Ideology and Constitution of Pakistan 

2

 

FIN201

 Introduction to Business Finance 

3

ACC101

MAN302

 Organizational Behavior 

3

MAN101

ACC201

 Intermediate Financial Accounting 

3

ACC101

ENT202

 Entrepreneurial Business Operations 

3

 

Fourth Semester

Course Code

Course Title

Credit Hours

Pre-requisite

COM202

 Business and Professional Speech 

3

COM205

BIA201

 Applications of Information Communications Technologies 

3

 

SSC303

 Service-Learning and Civic Responsibility 

2

 

FIN202

 Financial Management 

3

FIN201

HRM301

 Human Resource Management

3

MAN302

MKT213

 Fundamentals of Consumer Behavior 

3

MKT202

Fifth Semester

Course Code

Course Title

Credit Hours

Pre-requisite

MAN300

 Integrated Management 

3

HRM301

LAW303

 Legal and Regulatory Environment of Business 

3

 

SCM320

 Principles of Supply Chain Management

3

 

MKT303

 Fundamentals of Sales 

3

MKT202

BIA211

 Introduction to Business Analytics 

3

 

MKT404

 Methods in Business Research 

3

 

Sixth Semester

Course Code

Course Title

Credit Hours

Pre-requisite

ERP310

 Enterprise Resource Planning 

3

BIA201

ACC350

 Cost and Management Accounting 

3

ACC201

ISF101

 Introduction to Islamic Banking 

3

FIN202

LAN30*

 Foreign Language 

3

 

MAN310

 Leadership and Business Ethics 

3

MAN300

MKT304

 Digital Media and Marketing 

3

MKT202

 

Seventh Semester

Course Code

Course Title

Credit Hours

Pre-requisite

 

 Elective 1 

3

 

 

 Elective 2 

3

 

MKT305

 Fundamentals of Brand Management 

3

MKT202

ECO417

 National and Global Economic Policy 

3

 

BIA301

 Business Intelligence 

3

MAN310

MAN311

 Technology & Innovation Management 

3

MAN310

Eighth Semester

Course Code

Course Title

Credit Hours

Pre-requisite

 

 Elective 3 

3

 

 

 Elective 4

3

 

 

 Elective 5

3

 

 

 Elective 6

3

 

 

 Capstone Project 

3

 

MAN405

 Strategic Management 

3

MAN301

MAN311