• 021-111-002-004
  • contact@cbm.iobm.edu.pk
  • Korangi Creek, Karachi-75190
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Dr. Bazla Mukhtar

Assistant Professor
Extension
265
Email
bazla.mukhtar@iobm.edu.pk
Department
Entrepreneurship
Specialization
Sustainble Development, Inlcusion and Diversity, Startup Development and Management

About

An entrepreneur and academician with 12 years of experience in teaching, mentoring, training, and business leadership. Currently serving as an Assistant Professor at the Institute of Business Management (IoBM), with prior experience leading IoBM’s Entrepreneurship Program. Teaching contributions also include delivering courses to University of London students through an external body program. In addition to academic roles, has successfully run multiple businesses, developing hands-on expertise in business formation, operations, financing, marketing, and management. Holds a PhD in scale development with a focus on inclusion and diversity within MSMEs, as well as an MBA in Marketing, both from IoBM. Areas of expertise include research, small business development, entrepreneurship, marketing strategy, consumer behavior, and design thinking. Passionate about driving innovation and creating impactful solutions, with a strong focus on strategic thinking, collaborative leadership, and empowering individuals and businesses to achieve sustainable growth and long-term success in an evolving business landscape.
Academic Qualification
PhD Entrepreneurship, Institute of Business Management, Khi, Pakistan - 2025 MBA Marketing, Institute of Business Management, Khi, Pakistan - 2018 BS Zoology, University of Karachi, Khi, Pakistan - 2012
Entrepreneurship, Sustainable Development, Consumer Behavior, Entrepreneurial environment and culture

Mukhtar, B., Fasih, T., & Javaid, O. (2024). Thematic exploration of diversity and inclusion: Unleashing organizational success. Journal for Business Education and Management: Contemporary Science Research Publisher, 4(1), 79–104.

Mukhtar, B., Fasih, T., Shaikh, F. M., & Usman, K. (2024). Strategic orientations and SMEs performance: A systematic literature review. Global Management Journal for Academic & Corporate Studies, 14(1), 60–76.

Nawaz, S. M., Napolano, E., Batool, E., Gul, K., & Mukhtar, B. (2023). Understanding the barriers and challenges faced by the women-preneurs of Karachi, Pakistan. Pakistan Business Review, 25(3), 315–340.

Mukhtar, B., Zubair, M., Fasih, S. T., Hussain, M., & Butt, R. M. (2022). Formal and informal institutional nexus with entrepreneurial growth: The role of the political development index. The Journal of Asian Finance, Economics and Business, 9(7), 109–121.

Saeed, A., Nawaz, S. M., Mukhtar, B., & Usman, K. (2021). The cat among the pigeons: The dilemma of lost advertising messages. KASBIT Business Journal, 14(3).

Mukhtar, B., Usman, K., Zubair, M., & Baig, A. (2021). Cognitive age and consumption pattern among aging population: Moderating impact of self-confidence and social involvement. Psychology and Education, 58(1), 1859–1870.*

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