Bashir, M. A., Hameed, I., Ashraf, A., Khan, K., & Gundala, R. (2025). How do trust and credibility mediate the impact of user-generated content? Exploring the moderating roles of tie strength and prior knowledge. Journal of Creative Communication. (Accepted).
Bashir, M. A., Saraih, U. N. B., Gundala, R., Ansari, J., Qureshi, M. A., & Ahmed, S. (2025). Creating a romantic brand environment: Social media and four phases of customer loyalty. WSEAS Transactions on Business and Economics.
Bashir, M. A., Saraih, U. N. B., Gundala, R., Ansari, J., Qureshi, M. A., & Ahmed, S. (2024). Digital influence: Examining social media marketing dynamics and how they affect consumer brand loyalty. WSEAS Transactions on Business and Economics, 21, 1571–1583. https://doi.org/10.37394/23207.2024.21.128
Batool, M., Ansari, J., Dyer, M. F., & Bashir, M. A. (2024). Tourism in Pakistan is not achieving its real potential due to a lack of infrastructure and promotion. Market Forces, 19(1). https://doi.org/10.51153/mf.v19i1.656
Qaiser, S., Bashir, M. A., Ramish, M. S., Ansari, J., Gundala, R., & Bait Ali Suleiman, M. A. (2023). Impact of consumption adjustments on habits and purchase behavior during COVID-19. Cogent Business & Management, 10(3), 2265077. https://doi.org/10.1080/23311975.2023.2265077
Arshad, N., Alam, M. M., Su’ud, M. B. M., Imran, S., Siddiqui, T., Saleem, K., Bashir, A., & Batool, A. (2023). Microplastic contamination from surface waters and commercially valuable fishes of Karachi Coast, Pakistan. Regional Studies in Marine Science, 62, 102955. https://doi.org/10.1016/j.rsma.2023.102955
Iqbal, U., Bashir, M. A., & Ansari, J. (2023). Predicting factors influencing Islamic marketing: A research upon emerging marketing paradigm. KASBIT Business Journal, 16(1).
Qureshi, M. A., Ansari, J., Ramish, S. M., & Bashir, M. A. (2022). Leader’s toxicity at workplace: How leader’s decadence affects employees? A Pakistani perspective. SAGE Open. https://doi.org/10.1177/21582440221096425
Ahmed, S., Bashir, M. A., & Faisal, A. (2022). Factors affecting performance of the faculty members: Mediating role of psychological wellbeing. Annals of Human and Social Sciences, 3(2), 191–200. https://doi.org/10.35484/ahss.2022(3-II)18
Tabish, M., Bashir, M. A., Alam, M. M., Long, Z. A., & Rahmat, M. K. (2022). The role of virtual community participation and engagement in building brand trust: Evidence from Pakistan business schools. The Journal of Asian Finance, Economics and Business, 9(3), 399–409. https://doi.org/10.13106/jafeb.2022.vol9.no3.0399
Asadullah, M., Bashir, M. A., & Aleemi, A. R. (2021). Forecasting euro against US dollar via combination of NARDL and univariate techniques during COVID-19. Foresight, 24(3/4), 319–335. https://doi.org/10.1108/FS-04-2021-0082
Yasir, M., Bashir, M. A., & Ansari, J. (2021). Technological antecedents of organizational agility: PLS-SEM based analysis using IT infrastructure, ERP assimilation, and business intelligence. Market Forces, 16(1), 1–21. https://doi.org/10.51153/mf.v16i1.468
Ahmed, S., Bashir, M. A., & Qureshi, M. A. (2021). Effectiveness of leadership behaviors in high power distance communities: A study of large-scale enterprises. KASBIT Business Journal, 14(1), 70–83.
Qureshi, M. A., Bashir, M. A., Ghayas, S., & Ansari, J. (2021). Ideal body image and women’s psychology: A systematic review. KASBIT Business Journal, 14(1), 23–42.
Munawar, S., Bashir, M. A., Fahim, S. M., & Rehman, A., & Mukhtar, B. (2021). The effect of fear of missing out (FOMO) on hedonic services purchase in collectivist and restrained society: A moderated mediated model. Academy of Strategic Management Journal, 20(2), 1–20.
Qamar, M., Naveed, M., Bashir, M. A., & Iqbal, A. (2021). The influence of servant leadership on employees’ outcomes via job embeddedness in hospitality industry. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/JHTI-01-2021-0003
Hassan, M., Zakai, S. N., Qureshi, M. A., Bashir, M. A., Ramish, M., & Imamuddin, M. (2021). Descriptive dimensions of brand equity in the insurance industry of Pakistan: A literature review. International Journal of Innovation, Creativity, and Change, 15(4), 1085–1097.
Hassan, M., Bashir, M. A., & Qureshi, M. A. (2021). Impact of brand equity on purchase intention of customers in the insurance industry of Pakistan: Brand equity within mobile phone industry of Pakistan. Market Forces, 16(2), 167–189. https://doi.org/10.51153/mf.v16i2.497
Qaiser, S., Bashir, M. A., Yasir, M., & Fahim, S. M. (2021). The mediating role of customer engagement on brand involvement and emotional brand attachment. The Lahore Journal of Business, 9(2), 19–40. https://doi.org/10.35536/ljb.2021.v9.i2.a2
Asadullah, M., Bashir, M. A., & Aleemi, A. R. (2021). Forecasting exchange rates: An empirical application to Pakistani rupee. The Journal of Asian Finance, Economics and Business, 8(4), 339–347. https://doi.org/10.13106/jafeb.2021.vol8.no4.0339
Zia, M. Q., Bashir, M. A., Mangi, R. A., & Shamsi, A. F. (2021). A person–situation perspective of informal learning: The role of supervisor feedback environment. European Journal of Training and Development, 46(1/2), 120–138. https://doi.org/10.1108/EJTD-09-2020-0142